Welcome

Welcome to bg Theory. We specialize in educating businesses about the various aspects of internet marketing. If you wish to learn more about PPC, SEO, reputation management, or other more obscure means on internet advertising, we can help.

We do in-house, seminar, and webinar based trainings.

We consult on all aspects of online marketing campaigns. No matter if you are looking for assistance with your overall marketing integration, a keen eye to examine your PPC accounts, or assistance in creating a marketing plan, bg Theory gives the boost your company needs.

AdWords™ Seminars

Do you want to learn more about Google AdWords?
Do you wish to increase your website's ROI?
Do you want to hear independent, unbiased information?
Are you ready to be successful with internet marketing?

The AdWords Seminars for Success are for you.

These full day, in-person seminars will help you learn how to receive the most benefit for the time and money you spend with Google AdWords.

The AdWords Seminars for Success are approved by Google, yet not led by Google so that you can receive unbiased information from leading internet professionals.

If you are involved in marketing, regardless of your company size or industry; whether you outsource your PPC efforts, take care of them in-house; or just wish to learn more about Google AdWords - these seminars are for you.

Upcoming Seminars:

Learn more about these seminars:

Speaking Events

SES Toronto SEM Training Day
June 10th, 2009
Training on Google AdWords Tactics to Improve Your ROI
Registration Page

Webinar: Trademarks, Brand Terms and PPC Advertising: Updates You Must Know
Wednesday, July 22, 2009 - 1 PM EDT
Sponsored by Search Marketing Now and Marin Software
Register for the Webinar

SES San Jose
Introduction to Search Engine Marketing - August 11th, 10:30am
Advanced Keyword Research - Auguest 13th, 2:15pm
Search Engine Stratedgies San Jose Info

Google AdWords Days
Cologne, Germany
September 9th & 10th
Registration and Info Page Coming Soon

Recent News

Watch 3 videos to become an AdWords Display Ad Builder Guru

Google AdWords has a tool called ‘Display Ad Builder’. This tool allows you to quickly create image, video, and interactive ads within the AdWords interface. This if very useful if you want to quickly build a variety of banner ads. These ads are only displayed on the content network.

The tool uses ad templates. You can customize the colors, images, and text within the templates to fit your needs. In addition, the Display Ad Builder will build your ad in several sizes from the single template. This is a huge time saver.

Below are some of the more useful videos to get you started with the Display Ad Builder.

Why the Display Ad Builder is Useful

Ignore the fact that the video is called ‘become an expert’. This video really shows some of the reasons you should use display ad builder and some tips for building these ads.

How to Video: Create a Display Builder Ad

This video presents a nice walk through of building an ad using the Display Ad Builder

Seasonal Templates

This is a video of building a St. Patrick’s day template. You don’t need to watch it if you’ve watched the previous video (How to create a display ad builder above). What’s notable about the display ad builder is that they launch a lot of seasonal templates that can be useful to stay relevant to holiday seasons.

Even More Videos

If you would like to see more videos about the Display Ad Builder, Google’s Business channel has ten videos in the Display Ad Builder playlist.

From the Blog

Watch 3 videos to become an AdWords Display Ad Builder Guru · June 30, 2009
The Counter Argument for Newspapers: Why newspapers should opt out of Google News or Force Rev Share Agreements · June 25, 2009
Hello Denver. The AdWords Seminars for Success are coming to the Mile High City · June 24, 2009
Beginners Guide To Creating Mobile AdWords Campaigns · June 23, 2009
Privacy or Convenience? Which path will you take with Firefox and Google AdWords? · June 22, 2009

About bg Theory

Welcome to bgtheory.com. We are dedicated to helping companies succeed with online advertising through education and awareness. Brad Geddes, founder, is a long time internet marketing veteran who regularly speaks throughout the country on:

Pay Per Click Marketing
Local Search
Search Engine Optimization
Reputation Management
Usability
And a host of other topics concerning the ever changing world of internet marketing

Our primary focus is educating businesses in the world of online marketing through seminars, blogs, consulting, industry conferences, and in-house training.

Services

We provide all manners of consulting and education for businesses to learn more about internet marketing. Some of our services include:

In-house PPC & SEO training for your staff
In-house workshops where we will work with your staff through setup or optimization of PPC campaigns
AdWords Seminars where you can attend a full day session to become more famaliar with how to effectively run a Google AdWords campaign
Search Opportunity Overview for your executives
Learn the basics of internet marketing for executives and general audiences

We aim to customize our in-house trainings to fit your needs. Feel free to contact us about your training and educational needs.