Welcome

Welcome to bg Theory. We specialize in educating businesses about the various aspects of internet marketing. If you wish to learn more about PPC, SEO, reputation management, or other more obscure means on internet advertising, we can help.

We do in-house, seminar, and webinar based trainings.

We consult on all aspects of online marketing campaigns. No matter if you are looking for assistance with your overall marketing integration, a keen eye to examine your PPC accounts, or assistance in creating a marketing plan, bg Theory gives the boost your company needs.

AdWords™ Seminars

Do you want to learn more about Google AdWords?
Do you wish to increase your website's ROI?
Do you want to hear independent, unbiased information?
Are you ready to be successful with internet marketing?

The AdWords Seminars for Success are for you.

These full day, in-person seminars will help you learn how to receive the most benefit for the time and money you spend with Google AdWords.

The AdWords Seminars for Success are approved by Google, yet not led by Google so that you can receive unbiased information from leading internet professionals.

If you are involved in marketing, regardless of your company size or industry; whether you outsource your PPC efforts, take care of them in-house; or just wish to learn more about Google AdWords - these seminars are for you.

Upcoming Seminars:

• Phoenix, January 22nd & 23rd
• Austin, January 28th & 29th

• Learn about AdWords Seminars for Success
• Official Google Seminar Page
• Suggest a City

Speaking Events

Pubcon - November 11-14 - Las Vegas
Moderating: PPC Engine Vendor Panel
Speaking: Landing Page Optimization
Moderating: Learn to Love Your Quality Score
Register

Search Engine Strategies- December 8-12 - Chicago
Speaking: Managing Automated PPC Bid Management
Learn more about SES Chicago

SEM Training: Advanced AdWords - December 12
Learn more about SES Training

Recent News

ClickZ ran an article about PPC cannibalizing SEO recently; and it brings up the old debate “If I’m number one for my keyword, should I do PPC?”

This is a tricky question; but with most things in the PPC world – it comes down to numbers.

I once worked with a client who’s traffic on a highly branded term per month looked like:

• 800 Organic clicks
• 400 PPC clicks

So we stopped doing paid search for a month and ended up with 1000 Organic clicks for that word.

Ahh HA! PPC stole 200 organic clicks – we should stop buying that word.

Was that your reaction?

Mine was to ask where the other 200 clicks went. 200 branded clicks went to a competitor.

The real question should have been “Is it more profitable for our company to buy that keyword knowing we’re paying for some ‘free’ traffic than to give up those 200 highly branded clicks?”

In this case, it was a high converting term and it was worth ‘cannibalizing’ the organic traffic.

That doesn’t mean you should always buy traffic where you’re receiving organic traffic.

It means you should let the numbers tell the story.

From the Blog

• Do SEO & PPC Cannibalize Each Other? · January 5, 2009
• Using Symbols in Ad Copy can have Dramatic Effects on CTR · January 5, 2009
• PPC Account New Years Resolutions · January 1, 2009
• Brad interviewed by Dr. Ralph Wilson · December 31, 2008
• Friday Fun – What not to do on a website · December 19, 2008