Pay Per Click Bidding - Low Positions
These are bids that are not seen on the first page of search results. Visitors that see these pay per click ads are usually comparison shopping, researching the keywords, or looking for very particular products and features.
These bids are good for sites that fall into one of the following:
? Low conversion percentages,
? Bidding on very expensive keywords and still want some visibility.
? Low average profit per sale
? Want increased visibility, but do not want to go full fledge into pay per click advertising.
? Low advertising budget
Advantages:
? Low bid prices
? Higher conversion percentage than other bid positions
Disadvantages:
? Low Visibility
? Can result in low CTR rates which can cause low click index on Overture or ads being slowed or disabled on Google AdWords keyword status.
This position is best for people who want an increase visibility on a low budget. It is also useful for affiliate accounts who link directly to a merchant site.
Pay Per Click Bidding - Premium Positions
Pay per click bids that fall into these positions generally receive significantly more visitors than the other positions. They also receive more ‘just visiting’ clicks. These positions are coveted because of the amount of traffic they send, but if you do not have a high converting website, they can cost you a lot of money.
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Pay Per Click Bidding - Middle Positions
These pay per click bids run along the fence. They do not get as many total visitors as the premium positions, but their bid prices are often less expensive. For some very competitive terms, there might not be a large difference between middle and premium positions in terms of bids, but there can be a large difference in terms of total visitors.
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