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Pay Per Click Bidding – Gap Bidding

May 1, 2002

A bid gap is usually a $0.05-$0.10 or larger gap between two bidders. Often you will see such a gap between the 3rd and 4th bid when the top 3 positions are featured at Yahoo.
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Pay Per Click Bidding – Position Bidding

May 1, 2002

Position bidding is when you have your pay per click bidding manager keep your website at a specific bid position. This can be a very useful technique if you want a particular internet visibility.
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Pay Per Click Bidding – Minimum Bids

May 1, 2002

This technique is to set your pay per click bids at the lowest possible bid allowed by that search engine. (The minimum bids vary, please see Pay Per Click Search Engines for more details).
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Pay Per Click Bidding – Minimum Cap

May 1, 2002

A minimum bid cap is the lowest bid you wish to make for a particular keyword.
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Pay Per Click Bidding – Maximum Bids

May 1, 2002

Maximum bidding is setting your bid to the max allowed bid by the individual pay per click search engine.
This is not suggested for almost any keyword. There are very few instances when this is a worthwhile technique.
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