-
Recent Posts
-
Categories
-
Links
Overture’s Click Index
The click index is indicated by the number of orange bars listed next to your keyword term in your bidding control panel.
This is a relative number based on the click through rates of the other advertisers bidding on the same keywords you have.
Read more
Overture: Shifting Ad Display numbers with Partners
The decisions to show ads, how many ads per page, and where on the page the ads should be shown are made by Overture’s partners, and not at Overture.
Read more
Overture Keyword Matching Options: Advanced Match
Overture pay per click has the ability to guess what an individuals intention was to search for with the broad matching technology.
Read more
Where to find Overture Keywords
Overture PPC makes it very easy to add keywords to an account if you are not sure where to start.
Read more
Electronics Marketing
Electronics is truly the market of tomorrow. With fast-paced, global technologies being introduced every day, marketing your electronics is becoming an increasing difficult task. In fact, it is becoming more and more difficult to stay ahead of the pack.
Take a look at the iPod music player. Apple created a great little gadget, but truly it was their electronics marketing that allowed them to capture the enormous share of the global market that they have today.
It was not enough to have a music player; you had to have an iPod.
Indeed, in a recent study, many of the people in the world’s major cities: London, Tokyo, and New York, could not even name another mp3 player other than the Apple iPod.
Apple’s direct competitors in the portable mp3 player market, Sony and Creative, do not have the marketing capabilities that have placed the iPod on the tips of everyone’s tongues.
But what is it about Apple’s electronics marketing strategy that makes it so effective?
For one thing, rather than reject online advertising, Apple has embraced it, doing what so many in the music industry refused to do. They saw that there was no point in fighting the trend that is Internet music downloads, and they saw that instead they could find a way to make it theirs, by replacing the free and illegal music downloading of the past, with their guaranteed and far more efficient (but costly) downloading of the future.
The iTunes music store, which recently opened to a record breaking weekend in Japan in terms of gross, goes hand in hand with the online electronics marketing that Apple has invested so heavily in. Surrounding every electronics breakthrough or new addition to the iPod, there is a wave of advertising both online and on TV that makes our lives awash with color and Apple approved tunes.
Buying space to show an Apple produced U2 video during the Superbowl may be out of most people’s reach, but it is still possible to advertise cheaply online. With a focused electronics marketing campaign, you can find yourself with a much higher consumer base of the customers that you want for your company.
By offering a high-end product, and combining it with the increased visibility that a search-based advertising campaign can bring, will effectively market your electronics on both the local, and the global level.
Overture acquires Fast
Not too long ago, Overture bought Alta Vista.
Now they’ve announced they’re purchasing Fast for $70 million.
Why do they need Fast after just buying Alta Vista? Good question. Are they trying to buy up more distribution properties; do they need more search technology; or do they just have enough money that they might as well own something?
It could always be about the patents as well - one of the leading reasons acquisitions which seem a bit odd are actually a great idea.
Wait and see, there are really big things in Overture’s future.
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
