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PPC Writing: Long Descriptions

January 30, 2004

This type of description allows you to show a large amount of information to potential visitors. This gives you the room to easily add your company name, keyword, and a decent amount of information.
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PPC Titles: Branding and Visitors – I want it all

January 30, 2004

If your company name is very short, then it may not be to difficult to add both the company name and the keyword to your pay per click title.

If your company name is not that short, then you need to find one or two words that are unique to your company name, and brand just those one or two words.
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PPC Titles: Visitors over Branding – Higher Click Through Rate

January 30, 2004

If your websites goals include attracting a lot of visitors to your website, and from your website, remember your company name and website address, then you need to take a different approach to your pay per click titles. Include your keyword exactly as it is written in your title.
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PPC Titles: Branding

January 30, 2004

Branding over Visitors – Higher Internet Visibility

If your main concern is branding, then you want to include your company name in the title. This will lead to an overall lower click through rate, but your company name will be seen by more people.
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PPC Titles: Creating PPC Titles

January 30, 2004

Overture has a large distribution network, which includes Yahoo!. Due to its large reach, you need to now make a decision about the goals of your pay per click marketing with Overture.
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