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PPC Writing: Long Descriptions
This type of description allows you to show a large amount of information to potential visitors. This gives you the room to easily add your company name, keyword, and a decent amount of information.
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PPC Titles: Branding and Visitors - I want it all
If your company name is very short, then it may not be to difficult to add both the company name and the keyword to your pay per click title.
If your company name is not that short, then you need to find one or two words that are unique to your company name, and brand just those one or two words.
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PPC Titles: Visitors over Branding - Higher Click Through Rate
If your websites goals include attracting a lot of visitors to your website, and from your website, remember your company name and website address, then you need to take a different approach to your pay per click titles. Include your keyword exactly as it is written in your title.
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PPC Titles: Branding
Branding over Visitors - Higher Internet Visibility
If your main concern is branding, then you want to include your company name in the title. This will lead to an overall lower click through rate, but your company name will be seen by more people.
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PPC Titles: Creating PPC Titles
Overture has a large distribution network, which includes Yahoo!. Due to its large reach, you need to now make a decision about the goals of your pay per click marketing with Overture.
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Handling Disabled AdWords Keywords
When Deleting Keywords - Do it Everywhere
If you decide you want to delete a keyword, either due to poor performance, the keyword being disabled, or moving it elsewhere, there is a very important rule to remember: Delete every instance of the keyword in your account.
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Real Estate Marketing
Buy low, sell high. Location, location, location. All the so-called rules that you learn when you begin to work in real estate mean nothing if no one knows about the properties that you are trying to sell.
In the real world, after you have gotten your license or paid big bucks to learn the so-called “secrets” of making millions in the real estate game, it becomes clear that the only way to sell a property for a price higher than the market value is to make sure that all the potential bidders come in to see it. Starting a bidding war is not necessary, although it helps. What sells properties high is making sure that the whole community comes down to see it.
In Berkeley, California, for example, a new property recently went up for sale. The developers had taken a ramshackle old building that had once been a community store and completely rebuilt it.
Rather than avoid the controversy over the historical value of the old building, they embraced it, using the original sign from the store as the facade to the front garage/studio that was a part of the first unit that they built.
You could not ask for better real estate marketing than this. The community began a debate over the relative value of the old and new properties, and when it came time for the open house, the whole town of Berkeley showed up.
Both of the two-story units on the lot sold for almost 1 million dollars. That is real estate marketing at its very best.
When it comes to market your real estate agency or property, make sure you take this Berkeley developer’s lead and make yourself a topic of conversation. A wide dispersal net for your advertising dollars is a good way to go about this, and placing some money in a search-based advertising system is the single best way to let people know who you are and what you are about.
By harnessing the power of the Internet search, online real estate marketing will quite literally put you one the map, letting people know what properties you are offering that they should know about. Real estate marketing means getting people’s mouths watering, and the smart way to do that is to market yourself, your agency, and your properties with a highly effective online real estate marketing system.
Always Make Multiple AdWords Ads
Google AdWords gives you the ability to make many ads for each keyword group. Take advantage of this opportunity to try different ads. You will be amazed at the difference a few words can make in targeting your users.
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PPC Writing: Description Length
Description length is an often overlooked aspect to pay per click marketing. There are advantages and disadvantages to short and long descriptions.
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Why Your Google Ad Isn’t Being Shown
These are the most common reasons a Google AdWords ad is not being displayed. There are more possible reasons, but this should give you a very good start in determining the reason.
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Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
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