PPC Writing: Short Descriptions

March 30, 2004

Very Short - One or Two Line Descriptions

The advantages of this description type is that it is quick and easy to read. The information you want to get across to the potential visitor is instantly read and not buried in a more verbose format. Another is that your title and URL are very close together, which makes it easy to quickly associate the two.
Read more

Written by · Filed Under Creating PPC Accounts, PPC Info, Yahoo Search Marketing | Comments Off

Optometrist Marketing

March 19, 2004

Any marketing strategy is shortsighted without a strong Internet component. Optometrist marketing is no exception. To many prospective patients, the print yellow pages are a sea of similar-looking ads with small fonts, and let’s face it, a lot of your customers probably can’t see that well anyway.

There’s word-of-mouth, but most doctors find that no matter how good the work they do, they simply can’t rely on satisfied patients as their only means of getting the word out about their high-quality optometrist practice.

The fact is, more and more people-and a large number of disabled people-turn to the Internet to find the information they need, even when it comes to basic services, including those which make up the medical profession.

Part of successfully marketing your optometrist practice is putting together an informative, professional-looking and handicapped friendly online optometrist marketing campaign that addresses your patients’ concerns-including accepted insurance carriers, services offered, and the hours for your practice.

But that’s only half the story. With increasing numbers and types of businesses turning to the Internet to connect with the customers, clients, and patients they need to help their business grow, it’s necessary to find new strategies to break away from the competition.

Online directories are becoming less powerful tools with each passing day. The time was when those searching for local businesses would go to Yahoo! or other locality-based listings to find what they were looking for.

The fact is, the advent of Google and the rise of the keyword has given way to new search methods, which means marketing methods need to change to keep up with the times. In a world where people search based on keywords-with the location added as an afterthought-how does a local optometrist practice create an identity in an anonymous electronic environment?

The solution is to make sure your business is synonymous with the keywords potential patients are entering into search engines. Make sure your quality website gets to the front of the line.

Search-based online advertising is one of the newest methods smart business owners across the country are employing to get business results out of search results.

If the multitude of marketing options has left you unable to see the forest for the trees, put your marketing strategy into focus with affordable, effective, search-based online advertising for your optometrist practice.

Written by Brad Geddes aka eWhisper · Filed Under Vertical Marketing | Comments Off

Some Good PPC Resources

March 14, 2004

Google AdWords

Google Cash - A nice book on making money with Google AdWords.
Out-Google your competition. Subscribe to Marketing Smarter with Google.
Mastering AdWords - An ebook with examples of the AdWords interface and how to use it effectively.
Official Google AdWords FAQs (offsite)
Official Google Tutorials (offsite)
The Maximum Effect - a Google written PDF file about making the most of your pay per click advertising. (offsite)
Google AdWords log in page. (offsite)
Webmaster World Google AdWords Forum

Overture

Other Information Sources

Webmaster World is a great forum site to learn about many internet aspects.

We do not have any control of content or information contained on an offsite webpage. We recommend you read any information on the site carefully before purchasing any product or services from a third party.

If you would like a link placed on this page, please visit the contact page and send us your details and URL. We will ask that you reciprocate with a link to our site as well.

Written by · Filed Under Blog, PPC Info | Comments Off