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What is the minimum click through rate?
Google has a requirement of a minimum click through rate that you must meet to keep your keywords from being slowed or disabled. (More info about ads being disabled in Keyword Status).
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Small Business Marketing
Starting a small business is one of the most difficult, but also one of the most rewarding, things that you can do. In fact, although the work may begin hard, with long hours for the principals, the potential cash return on a successful business makes the possible risks seem small.
Of course many businesses do fail, which is why it is important to plan out every stage of your business to the smallest detail. From where your funds are going to come from, to choosing a location, to marketing your business so that it becomes a success, every factor must be weighed in advance so that there are a low amount of surprises.
Many small business entrepreneurs choose to get loans and advice from government agencies. The SBA is one place that many people turn to. People put hours and hours of effort in thinking about where to get funding, but then once they have it, they do not think about where it should go.
One of the most neglected elements of spending in a small business is marketing. Usually it represents a woefully small percentage of the annual budget. But experts all agree that what sets apart the businesses that succeed from the businesses that fail is the quantity and quality of the advertising dollars put into it.
Making sure that you spend enough on small business marketing, and making sure that that money is going to the right place, are two things that help make sure that your small business does not go under.
In the modern world it is crucial to diversify your advertising techniques. From newspapers to the print yellow pages to television, people will advertise anything to anybody. On Ryanair, a leading low-cost British airline, everything has advertisements on it, from the uniforms of the employees to the flight-sickness bags—which sometimes double as pouches to place your film in to be processed.
But one untapped reservoir, as far as small business marketing is concerned, is online, search-based advertising. Taking your ad and placing it where the customers that you want can see it is one of the keys to getting your small business off of the ground floor.
In fact, online advertising can take your company to the global level, or just strengthen its hold in your local community.
The time is ripe for stepping up to the plate and laying down some advertising dollars. In many cases it could mean the difference between failure and success.
Branding with Google AdWords Content Syndication
Question: Is it worthwhile to pay more for Google AdWords content targeting to get the free branding?
Answer: Before you can determine how much you wish to pay for Google AdWords content syndication, you have to define your websites goals. Let’s look at the broad types of websites and their advertising goals.
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Understanding Google AdWords Ad Rank
- Ad rank is the position of your ad in search results.
- CPC is cost per click (sometimes referred to as MCPC when dealing with AdWords, meaning Maximum Cost Per Click).
- CTR is your click through rate.
- Bid rank is determined by max cpc x ctr.
CNN to switch to Yahoo Search
“With CNN’s Web sites and ESPN.com, Overture built on existing search agreements. CNN and Overture partnered in December 2002 for Overture to display paid listings on CNN.com, CNNSI.com and CNNMoney.com. Beginning next month, it will display Content Match listings on those three sites. The sites used Google for Web search. Under terms of the new agreement, CNN will swap Google’s Web search technology for Yahoo’s.”
DM News Article Link
This is a good move for OV. We’ve seen some good results from CNN and ESPN in the past. However, you need to pay attention to the news using CNN as a developing story can blow your budget in a day with people just trying to figure out what a product or story really is.
I think lost in the article is that CNN is switching from G to Y for search. Interesting move.
Remember your content bids
It amazes me how many people have never changed their content based bids since the system went live.
I thought OV did a decent job of informing people of the system differences. Maybe if you don’t read your OV mail or belong to a board like this - you’d never know it happened.
The autobidders aren’t picking up on the search vs content difference, I’m guessing. I haven’t tested all of the software packages since the change went through.
We’ve have a multitude of content bids where we are in 3rd place with this type bidding structure:
1. $5.00
2. $4.99
3. $4.98
4. $0.11
5. $0.10
A rough estimate says 75% of content bids have not changed once since the changes went through - yet their regular bids have changed.
Its very obvious who’s using do it yourself ppc auto bidding software, and who has a competent individual monitoring their accounts.
Just a reminder, don’t forget content bids.
Pay Per Click Tracking - Images
Image tracking occurs by placing a small invisible image throughout your website. When the image is loaded, the visitor is tracked, and can be tracked on your landing page and your conversion page.
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Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
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Brad Geddes
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