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ePilot Review
ePilot is a second tier search engine that will rival FindWhat and Kanoodle for which one ascends to the first tear results first.
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PPC Writing: Creating Keyword Landing Pages
The most important page on your site is the one a visitor is currently viewing. No other pages matter at that moment.
When someone has done a search at a pay per click search engine, they inputted several keywords, and that is what they are looking for. Never take someone directly to the front page of your site, unless it’s a very broad keyword which they are searching for, even then, use only with caution.
You want the visitor to see exactly what they are searching for as this will keep them on your site, and make it easier for them to go from a search engine to your shopping cart - the fewer steps the better.
Effective landing pages:
- Show the user the product or information based on the keyword search preformed.
- Product information - many users are looking for information before they buy, educate them and they will remember you.
- One step process to conversion. If its a shipping site, one click to add product to a shopping cart. Highly useful, one click to buy product.
- A listing of highly related or complementary products on that page.
- Price
Effective landing pages should be one click away from:
- Contact information, shows legitimacy of company.
- Shopping cart review and checkout.
- Shipping information.
- Related products.
Many sites already have similar pages built into them, which is useful for people visiting their website through other sources, or wandering around a site reviewing products.
If you do not have structured pay per click landing page on your website, the invested time to make a landing page specific to a keyword can be a valuable investment.
Overture Launches Overture Local
Overture is launching a new product, Overture Local.
Overture Local seems a strong response to Google AdWords’ geo-targeting campaign options.
It will use user entered and user registered data to determine search based locations.
One of the interesting features in these accounts is the lack of need for a website. The result page shows in a frame with the business information at the top of the page and the actual website (if there is one) at the bottom of the page.
This is one of the first PPC forays into bringing local businesses onto the web with a ‘no website’ requirement. In the past, these types of listings have been mostly regulated to the Internet Yellow Pages. This is a great move that should benefit many local businesses.
Crafting an AdWords Account
This overview is meant for those who have some basic understanding of Google AdWords or pay per clicks in general.
If you are still learning the basics, please read Creating your own pay per click account). Of course, you are free to continue reading. This is meant as a primer guide of how to run an AdWords account, as there is no substitute for experience and expertise.
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Regional Targeting with AdWords
Google AdWOrds gives United States pay per click users the ability to only show an ad when the searcher is in a specific geographic area.
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Daycare Marketing
Setting up a daycare is more than just a business opportunity with rich potential; it is a benefit to the community that the daycare is in. Marketing your daycare is an effective method letting people know that there is a local daycare center in their neighborhood.
It is crucial to remember that because a daycare is such a centralized business, daycare marketing should be equally focused on the exact city and even neighborhood where you have set up shop.
But how do you go about advertising a daycare? Many people have been told in the past that service-oriented businesses can only grow by word of mouth. This is patently untrue. There is no reason to be less proactive about gaining clients in the daycare field than you would be in any other business.
Setting up ads in newspapers and the yellow pages is a decent start towards getting your company on the map. Some people even consider putting up signs advertising their services in the neighborhood, especially when starting out.
But none of these advertising methods will put you ahead of the curve in terms of marketing your daycare. In order to be competitive you must consider placing advertisements online for your business.
Knowing where to place these advertisements is not as easy as it may seem. The most important concern is making sure that the people who see your ad are all potential customers-you do not want people who live too far away from your business seeing your ad.
In fact, geo-targeting your preferred audience with a focus, search-based online marketing campaign is the best way to make sure that your company expands its clients in the fastest possible manner.
By knowing what it is that your customers look at online, and placing your ad right where they can see it, you are ensuring that your potential customer base increases as fast as the Internet grows.
And with over 100 million Internet users in the United States alone, that is pretty fast.
Get your growing business off on the right foot, by letting the people in your community know that you exist. Setting up an online marketing system for your daycare is the key to growth beyond your wildest expectations.
GMail Marketing
Not a full article by me this time - ClickZ did some good work on this one.
Gmail is the next ‘big thing’ on the internet right now. It was launched very creatively, and it’s viral marketing has been brilliant. (Post on WW about GMail - Smart or Lucky?).
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Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
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Brad Geddes
Leslie Clark
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