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ePilot Review

June 30, 2004

ePilot is a second tier search engine that will rival FindWhat and Kanoodle for which one ascends to the first tear results first.
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PPC Writing: Creating Keyword Landing Pages

June 30, 2004

The most important page on your site is the one a visitor is currently viewing. No other pages matter at that moment.

When someone has done a search at a pay per click search engine, they inputted several keywords, and that is what they are looking for. Never take someone directly to the front page of your site, unless it’s a very broad keyword which they are searching for, even then, use only with caution.

You want the visitor to see exactly what they are searching for as this will keep them on your site, and make it easier for them to go from a search engine to your shopping cart – the fewer steps the better.

Effective landing pages:

• Show the user the product or information based on the keyword search preformed.

• Product information – many users are looking for information before they buy, educate them and they will remember you.
• One step process to conversion. If its a shipping site, one click to add product to a shopping cart. Highly useful, one click to buy product.
• A listing of highly related or complementary products on that page.
• Price

Effective landing pages should be one click away from:

• Contact information, shows legitimacy of company.
• Shopping cart review and checkout.
• Shipping information.
• Related products.

Many sites already have similar pages built into them, which is useful for people visiting their website through other sources, or wandering around a site reviewing products.

If you do not have structured pay per click landing page on your website, the invested time to make a landing page specific to a keyword can be a valuable investment.

Overture Launches Overture Local

June 24, 2004

Overture is launching a new product, Overture Local.

Overture Local seems a strong response to Google AdWords’ geo-targeting campaign options.

It will use user entered and user registered data to determine search based locations.

One of the interesting features in these accounts is the lack of need for a website. The result page shows in a frame with the business information at the top of the page and the actual website (if there is one) at the bottom of the page.

This is one of the first PPC forays into bringing local businesses onto the web with a ‘no website’ requirement. In the past, these types of listings have been mostly regulated to the Internet Yellow Pages. This is a great move that should benefit many local businesses.

Crafting an AdWords Account

June 24, 2004

This overview is meant for those who have some basic understanding of Google AdWords or pay per clicks in general.

If you are still learning the basics, please read Creating your own pay per click account). Of course, you are free to continue reading. This is meant as a primer guide of how to run an AdWords account, as there is no substitute for experience and expertise.
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Regional Targeting with AdWords

June 24, 2004

Google AdWOrds gives United States pay per click users the ability to only show an ad when the searcher is in a specific geographic area.
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