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Hospital Marketing

December 8, 2004

In the United States today, the average American spends over $5,000 a year on medical care. While much of that involves out patient treatment and prescription drugs, a large portion of it goes to direct treatment, and much of that is in hospitals.

Hospital marketing is, effectively a way to let local residents know about the services that a hospital provides. In the United States there is a direct link between marketing a hospital and the amount of people who use the hospital.

An expansion of patients means both a larger cash flow for the hospital to spend on upgrading equipment, hiring new staff, and giving bonuses to employees. But beyond that it may mean that people who would not necessarily know about the care that a hospital provides, are introduced to the idea. In other words, hospital marketing benefits both the hospital, and the community.

But in many cases marketing a hospital can be very difficult. Usually, either people know about the hospitals in their community, or they feel that because they do not have insurance they cannot afford to attend a hospital and instead opt to go to a clinic or ignore their pain altogether.

Indeed, when setting up a hospital marketing strategy it is important to note that the audience that you are targeting is generally one that has insurance and can afford to go to a hospital.

One great way to target that segment of the population is to set up a hospital marketing system that involves the online search. With over 100 million Americans using the Internet everyday-especially affluent people-it is crucial that hospital marketing encompasses the Internet.

With geo-targeted search-based advertising, people searching for hospitals in your community will be put face to face with you hospital’s advertisements. This form of hospital marketing is the single best way to target an audience of millions with the smallest possible investment of advertising dollar.

When planning where to put the medical center’s advertising dollar this year, think first of the Internet and all the opportunity it brings. Hospital marketing is now capable of reaching the patients most likely to use your hospital directly, and has the added benefit of allowing your hospital to expand and help your community more and more.

Written by Brad Geddes aka eWhisper · Filed Under Vertical Marketing | Comments Off

Mental Health Marketing

December 2, 2004

Working in the mental health field can be a rewarding, but sometimes extremely difficult task. Some of the connections that you can make by working in this field can bring you lasting, happy memories for the rest of your life, but there are also stresses involved that can make prolonged exposure to differently-abled people extremely tough.

One of the hardest parts about running a mental health center is ensuring that you have enough clients so that you can continue to provide help to the largest possible sector of your community. In fact, attracting patients can sometimes seem like the most time consuming part of the job.

But experts agree that most businesses concentrate too little time and funds on marketing, and the mental health field is no exception. By increasing the level of public exposure to your establishment, you will increase the likelihood that you can stay afloat, by allowing the clients to find you.

The essence of mental health marketing lies in broadcasting knowledge of your existence to the widest range of potential clients possible. One of the greatest problems can arise when you try to discern how exactly to target your segment of the population.

By using modern technologies it is now possible to place your ad directly where it will be seen by exactly who you want to see it. Geo-targeting is a new system that filters out all the online noise and places your ad where the people who are most in need of help with the mentally ill can see it.

In fact, geo-targeting is so effective that fields as diverse as contracting is to dentistry are rapidly picking it up. But in the mental health profession, little work has been done on mental health marketing that includes the Internet.

With over 100 million people in the United States going online every day, it makes sense that an advertising campaign geared directly to the people who want to see would be so effective. Indeed, advertising online has reached a sort of Golden Age, where every field can section off exactly the client or customer base that they want to reach, and let it know that they are out there.

And the mental health field is no exception. By maximizing the potential for delivery of your advertisement, your online mental health marketing system is guaranteed to make your establishment as profitable and helpful as you want it to be. But remember, online advertising will only work if you take the time to set it up. By starting your mental health marketing system today, you are taking an active approach to helping those who need it most.

Written by Brad Geddes aka eWhisper · Filed Under Vertical Marketing | Comments Off