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Entertainment Marketing

May 22, 2005

The flashing lights and cameras attract people to the entertainment industry from all around the world for good reason: fame is addictive. But for many people who come to the entertainment capitals of the world the dream of stardom can soon be replaced by a sad reality—there is not enough room for everybody at the top.

But experts agree that there are certain things that people in the entertainment industry can do to increase their chances for success. Agents take note, the world is changing, and entertainment marketing technologies are changing with it.

With over 100 million people going online in the United States alone, it is clear that online advertising represents a relatively untapped reservoir of possibility for getting noticed in the entertainment market. Online advertising has made leaps and bounds since its early days, and now it is entirely possible to directly target the people that you want to see your ad: whether that is a director, producer, or the audience that will buy your product and propel you to fame.

Being an agent in Hollywood or New York is not easy, and managing talent can be an exercise in ego busting and/or massaging. No one knows better than the agent that not everyone can make it, but representing a client is an implicit act of faith, and most agents do their best to maximize the potential of all their acts to succeed.

For the proactive agent, it is often noted that one of the main online activities in the world is that of researching entertainment figures. By placing your client’s ad directly in the line of fire of these millions and millions of potential customers, you are doing both yourself and your client a favor.

Search-based, online advertising is the tool that allows you to place your ad where the people who you want to see it will. In fact, in the world of entertainment marketing it is the newest and most underused tool. Marketing an entertainment figure is crucial, and in terms of value for dollar online advertising is the best opportunity that there is.

In fact, rather than waiting for those cameras to find you, you can get out there and put yourself squarely in front of their lenses. With modern entertainment marketing technologies there is no reason that they next Midwesterner with stars in their eyes can’t become the next Owen Wilson or Julia Roberts.

If you work in the entertainment industry then you know when to put yourself or your client in front of the flashing lights. Now is the time to place your or your client’s advertising directly online, where it will be the center of attention for millions of people.

Written by Brad Geddes aka eWhisper · Filed Under Vertical Marketing | Comments Off

Google to use InfoUSA data

May 8, 2005

It’s rare that data based information makes it out of the Fort Knox like walls of the Google ‘plex. However, it’s been announced that Google will license InfoUSA data for use in Google Local Search.

This is an interesting arrangement, and one wonders how long it will last. Google has long been building up it’s local database by both crawling the web, and allowing small businesses to propagate their own information into Google Local. Will this arrangement last until Google has enough business data it no longer needs InfoUSA, or are they assuming InfoUSA’s data is fresher than their own?

No one seems to know at present, however, data freshness is a big selling point in the local arena. It is estimated that 3 million businesses fail within the first 6 months of existence. With so many new businesses coming and going, it is easy for one’s data to become stale. If search users find that most of the data is stale, they’ll go look elsewhere for a provider who has more accurate data.

This is most likely a move to keep fresh data for it’s local users, as Google’s main focus is around providing it’s users with a great experience. The majority of Google’s income comes from advertising, and if the users were to leave Google, expect the advertisers to follow.

Related Links:
InfoUSA Home Page
Google Local Search Page

Written by Brad Geddes aka eWhisper · Filed Under Blog, Local Advertising News | Leave a Comment

Architecture Marketing

May 3, 2005

Even the big boys started small. Calatrava. Meyer. Ghery. Koolhaas. All these great architects began as no-name architecture school students at one point or another.

But what sets these world famous names apart from the rest of us? In a word: architecture marketing.

Of course, their competitive methods of marketing back then probably looked a lot different from what would work today. Now, one of the leading sources of leads can actually come from effective online advertising. Indeed, in today’s fast-paced, global market of architectural competitions and world personas, it may be difficult for the small firm to get off the ground. But with a targeted, multi-faceted, Internet advertising campaign, your small firm could begin to compete with the pan-national talent of Zaha Hadid and Daniel Libeskind.

But even if your sites are set somewhat lower, architecture marketing online is still by far the right way to go.

Even though people seeing and liking your work is a tried and true way to gain clients, it can only take you so far. Putting ads in print yellow pages for your services is another slow way to jump-start your business.

For the entrepreneurial architecture firm that is looking to make a splash with original and groundbreaking work, casting a wide net in terms of marketing your firm is the key to getting projects. Without work, after all, there is no way to demonstrate your skill.

The world needs small architects who labor over every house. To paraphrase Le Corbusier, the house is a machine that we live in. And for the architect that understands this fact-that every detail needs to be designed so that it works in the most efficient manner-gaining work should be a priority, not just for him or herself, but also for the general community.

Many options exist for advertising your firm online, but only a targeted architectural marketing campaign can make sure that the customers you want start calling.

Take the next step towards making your firm as big as it can be. By setting up an online advertising system for your firm, you are breaking new ground in terms of scope and focus for marketing an architectural firm.

Just as you would not let the small details slip by when it comes to designing a building for a client, neither would you want to neglect the appropriate steps for pursuing an effective marketing campaign. With online architecture marketing, you can actually reach out to your community and let them know about the services you provide.

Written by Brad Geddes aka eWhisper · Filed Under Vertical Marketing | Comments Off