AdWords Keyword Research Genie

October 30, 2005

This book is currently not being offered as it’s being rewritten due to upgrades Google has made to the keyword tool.

If you’d like to know when it’s updated, please subscribe to our blog where we will post when it has been re-released.

Thank you,
brad

Visibility Genie has just launched a new free Book detailing the features of the new AdWords Keyword Tool.

Meet Brad Geddes, author of AdWords Genie:

Speaker at Search Engine Strategies
Speaker at Webmaster World’s Pubcon
Writing Internet Marketing Articles since 1999
Practicing Internet Advertising since 1999
Google AdWords Professional
Member of SMA-NA
Member of eMarketing Association
Member of SEMPO
Member of the American Marketing Association

Learn the Basics:

Overview of PPC Marketing
Overview of Google AdWords
Keyword Research Information
Google AdWords Keyword Matching Information
Negative Keywords
New Google AdWords Keyword Tool
Advanced Tool Uses
Marketing Glossary

Learn the Views:

Keyword Variations

Find keywords from any starting point
Find keywords based on your current AdWords account
Find even more variations of keywords by utilizing broad match technology
Find out how relevant Google thinks your keywords are

Site-Related Keywords

Let Google suggest keywords based on your webpage
Find out what keywords Google would suggest to a competitor
Determine what themes your keywords fall into
Let Google tell you how to organize your account

Learn Advanced Features:

Keyword Popularity

Find out how competitive a keyword is
Learn how to filter keywords by multiple criteria
Find out how often keywords are searched
Learn to sort your keywords to find the best one’s possible

Cost & Ad Position Information

Learn how keyword pricing works
Find estimated costs per keyword
Learn how to sort keywords by price and volume
Find out your average keyword position

Learn The Functionality

Menu Options

Save your work - don’t lose your valuable data
Find out how to enter custom keywords
Export your data for backup or use in other campaigns
Run the Traffic Estimator from within the keyword tool

Let the Search Engines Tell You Keywords

Have Google look at your site and suggest keywords
Let Google offer you suggestions based on current keywords
User a competitor’s site for analysis
Find the most valuable keywords for you
Learn to be successful with keyword research

And best of all - it’s Free.

This book is currently not being offered as it’s being rewritten due to upgrades Google has made to the keyword tool.

If you’d like to know when it’s updated, please subscribe to our blog where we will post when it has been re-released.

Thank you,
brad

View the Table of Contents.

Written by Brad Geddes aka eWhisper · Filed Under AdWords Keyword Tool, Blog, eBooks | 21 Comments

Looksmart’s Vertical Comeback

October 30, 2005

ClickZ article on Looksmart’s new vertical based properties.

I took a look at the properties, did some searches on them, and can’t figure out what the big deal is. It looks like they put a different logo on each property, left them powered by the same database, put some predefined search queries (which all have looksmart.com URLs) and sent them on their way.

If I’m missing something valuable here, please feel free to comment. I do often miss things, but for the life of me, I can’t figure out what is with these properties.

Written by Brad Geddes aka eWhisper · Filed Under Search Engines | Leave a Comment

Saying thank you with Free Gift CDs

October 30, 2005

Googler, Beth Campbell, one of the project managers at Google was recently married.

The Google blog comments on making Gift CDs with the Picasa program.

Written by Brad Geddes aka eWhisper · Filed Under eWhisper's Notebook | Leave a Comment

iPhone allows Hotel Guests to Search

October 29, 2005

Teledex has introduced a Local Search readied telephone for the hotel industry which lets hotel guests search YellowPage local search services by Commoca. The iPhone includes a touchscreen where hotel guests can press the Yellow Pages walking fingers icon to access local restaurants, services, shopping and businesses.

Source: Search Engine Journal

This is an interesting tech development in the world of local advertising. Technical advancements in local have been slow in coming, or have been beta features (like Google’s mobile search) that have never been widely adopted.

Greg Sterling of The Kelsey Group has an interesting take on this development:

Everyone in the local search biz has said something like, “once there’s a laptop in the kitchen then . . .” (fill in the blank with your own traditional media doomsday scenario). Most people don’t know how to set up wireless networks and don’t have laptops in the kitchen. But they’ve got phones . . .

It’ll be interesting to see how widespread this adoption becomes.

Written by Brad Geddes aka eWhisper · Filed Under Local Advertising News | Leave a Comment

Computer Use & Internet 2003 Census Data

October 29, 2005

The US Census has released October 2003’s computer and internet use Census data.

Always interesting statistics to be gleamed from the data.

Written by Brad Geddes aka eWhisper · Filed Under Local Advertising News | Leave a Comment

Smart Pricing Info from Inside AdSense

October 29, 2005

There have been quite a few discussions on the web recently about Smart Pricing.

A quick overview of AdSense / AdWords smart pricing:

Because contextually targeted ads on our content network sometimes return lower conversion numbers than ads on Google.com search results pages, clicks from the content network use “smart pricing” adjustments. Google’s smart pricing technology automatically lowers the cost of content clicks based on the referring site, to maximize the return on investment for advertisers.

Source: AdWords Learning Center

Google Launches Contextual Network - June 2003

Starting today, AdWords ads will also appear on sites that are accepted into our ad network through our new Google AdSense program. These websites are reviewed and monitored according to the same rigorous standards as our current network sites. And your AdWords ads will continue to appear only in relevant places that make sense to web users. The only difference is that now your ads will be targeted to more content web pages, bringing you even more customers.

Source: AdWords News Archives

Google Launches Improved Smart Pricing - April 2004

We’re introducing automatic price adjustments for certain clicks you get from the Google Network. Google’s smart pricing model has always provided better placement for better performing ads, and reduced the cost of a click to the least amount possible to stay above your competitor’s ad. And now, with no change in how you bid, Google may reduce the cost for a click if that better reflects the value it brings to advertisers like you.

Source: April 04 Google AdWords Newsletter announces Improved Smart Pricing.

Google Defends Smart Pricing - October 05

The blog entry lists a few reasons on how smart pricing is determined, however, as an advertiser, the last line is my favorite:

The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means driving targeted traffic to your site — advertisers don’t gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR.

Source: Inside AdSense

Written by Brad Geddes aka eWhisper · Filed Under Blog, Contextual Advertising, Google AdWords | Leave a Comment

Blog Trending Tools: Example in action

October 29, 2005

Micro Persuasion has a post on: Mind The Conversation Gap.

What is interesting is the demonstration of some trending tools. Trend tools, competitor analysis tools, etc are often hidden behind closed doors. However, there are always tools publicly available that can show quite a bit of information if you know how to use them.

This is a nice demo in seeing Ice Rocket’s Tool in action.

Micro Persuasion Article

Written by Brad Geddes aka eWhisper · Filed Under eWhisper's Notebook | Leave a Comment

Webby Awards

October 29, 2005

For those who are always trying to find needles in a haystack of websites, sometimes the best place to find new resources is the Webby Awards. The newest winners are out in the 9th annual list.

I would recommend checking out the list, and just looking for your favorite categories. It’s also a place for designers to find inspiration as there are a few categories based upon design, personal website, etc which are very subjective opinions, but do reflect ‘popular demand (if you look at the ‘people’s choice winners’.

Written by Brad Geddes aka eWhisper · Filed Under eWhisper's Notebook | Leave a Comment

Thomas Korte has a Feed Submitter

October 29, 2005

Thomas Korte is a channel manager for AdWords in Europe, however, from what I gather, he spends most of his time in Mt View. I had a chance to speak with him for quite a while at the Google Dance, and was impressed with his insights into handling SEMs.

Today, I discovered he has a RSS Feed submission tool here.

Thomas’s blog post about it here.

He’s a brave person, putting a gmail address on his blog. Not many Google employees are brave enough to list public email addresses.

Looks like it’s been a while (a few months) since he’s updated his blog, so the submission service might have been one of his 20% projects at Google. Let’s hope he starts updating it again.

Written by Brad Geddes aka eWhisper · Filed Under eWhisper's Notebook | Leave a Comment

Social Software

October 29, 2005

An interesting post on several types of social software (which are worth taking a look at ), and the best ways to improve them.

Social software is a pretty hot topic right now, and if you want a brief overview of some of the names being talked about, this is a great place to start.

Many 2 Many Article.

Written by Brad Geddes aka eWhisper · Filed Under eWhisper's Notebook | Leave a Comment