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Inside AdWords answers some Image Ad Question
Image ads have not reached their full potential.
When they first came out, many AdSense publishers already had their AdSense accounts, and in their settings they had to specifically tell Google they wanted image ads.
However, after image ads launched, the default AdSense setting became image ads on, and one had to manually turn it off.
Obviously, as the AdSense program has grown, this slight change has grown the available inventory for image ads.
The Inside AdWords blog has a bit more to say about the current state of AdWords Image ads, and a helpful tip for uploading flash image files. Full article.
ePrecis - next generation search
ePrécis has received a bit of press lately about being the next up and coming search engine. However, ZDnet puts a better spin on what it actually is:
“ePrécis is not a program per se, but a C++ language application programmer interface (API) that can be embedded in any number of applications to return relevant outputs given a wide variety of natural language inputs. In addition to plugging into Web browsers or search engines, it could plug into word processing programs to automatically provide abstracts, executive summaries, back-of-the book indexes, and writing or translation support.”
Language application, interpretation, semantic indexing, etc have been buzz words for a little over a year now. This system is no different in the use of buzz words, however, it might actually be using a bit of the technology behind the mere words.
Full article at ZDnet.
NY Times on Blog Evangelists
The NY Times has an interesting article on Blog Evangelists.
For these bloggers, intertwining their personal stories and commentaries gives them a stake in defining the brand’s image while linking them with fans of similar mind across the country.
“They feel like they own the brand, that it’s theirs,” Jackie Huba, author of the book “Creating Customer Evangelists,” said of the bloggers. “They feel they’re doing the world a service,” she said.
For readers, these blogs, like the customer reviews on Amazon.com, help them make decisions about what to buy. And according to a survey released this spring by Yankelovich, a marketing firm based in Chapel Hill, N.C., a third of all consumers would prefer to receive product information from friends and specialists rather than from advertising.
Blogs can help define a brand, and they are powerful marketing, especially since they’re not marketing - they’re sincere customers.
What I found interesting what NY Times willingness to show blogs in a somewhat positive light. There have been some comments by NY Times individuals that Blogs are not ‘real journalism’ and how they are not ‘authority’ information. However, no one can deny they are a source of information - and to that end, they will stay no matter how more ‘official’ journalists believe in the authority of print.
Web 2.o MS Office
Interesting comments on the ZDNet Blog about hosted MS Office, hosted CRM, hosted everything.
The entire web 2.0 is a philosophy more than a technical revolution. Is this really just the next evolution of office that happens to fall into the web 2.0 mindset, or is it a concentrated effort by Microsoft?
New Google Tool FAQs
Just a placeholder of AdWords FAQs for my write up about the new Google keyword tool.
https://adwords.google.com/support/bin/answer.py?answer=25918&hl=en
https://adwords.google.com/support/bin/answer.py?answer=25146&hl=en
Advertising as Information
This is a great quote:
Once advertising becomes pertinent enough and unobtrusive enough it becomes information. I want to buy stuff, I need to buy stuff, I want useful information about stuff - I just don’t like being shouted at.
In the past few weeks, I’ve heard more and more discussion about advertising as a form of content, and that if advertising is part of a useful experience, then it’s not really advertising, it’s user engagement and information dissemination.
Ask España: Out of Beta
Ask continues to make quite moves in the search engine world. This time with the launch of their Spanish search engine.
Announced in press conference in Madrid, the site offers a wide variety of features to help searchers find what they are looking for faster: solid Spanish language and Spain specific search options; Binoculars to preview results; the possibility of storing and sharing web pages and images through MiAsk; related search for suggestions to refine queries; News, Local, Product and Download channels in partnership with leading providers; Bloglines Notifier; and the just released toolbar: Barra Ask.
Selling to Small Businesses
A nice article on Selling to Small Businesses:
So what makes a good introductory email to get your foot in the door and get to a phone call or an appointment with this new breed of small business owner? Use clues from their website, from running Google searches on them, or what you have heard or read about them.
Flattery
Ask for Help
Find something in common
Be friendly
Include an invitation
More on Google Accounts from AdWords Blog
I’m sure we’ll see more out of Google before it all goes live for everyone.
AdWords API: Updating Shared Logins
The login changes at Google are sure to cause quite a bit of havic with those using MCCs, shared advertiser logins, and the API dev teams.The Google API blog listed off some ‘best practices’:
Best Practices – Updating shared AdWords logins
Be sure to select “No. I might manage this AdWords account with others” during the first step of the update process
Create a new username and password that is different from the current AdWords username and password
Please advise your client to go through this same process (separate from you), and advise them to:
Choose a *different* username/password than you have
Avoid using their personal email address as their Google Account, but rather use their business or another professional email account as their login
Update your API headers as soon as possible to ensure that future API requests use your new Google Accounts login
Note: if you are accessing a client’s account via a My Client Center (MCC) account, be sure to also request that your client provide you with their new username so you can update your API headers accordingly.
Complete this update as soon as possible. While all AdWords users will not be required to update their account(s) for the next few months, we strongly suggest that you complete the process in early November, especially with the busy holiday season ahead of us.
Entire article. If you use the API, make sure to forward the article to your dev team.
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