Top 10 Ways One Pays For Free Traffic (i.e. SEO)
August 18, 2006
SEO is often called ‘Free Traffic’ that occurs within the ‘Free Results’ of a page. However, ‘free’ is quite a misnomer when you break down the requirements to SEO a site in any sort of competitive markets. There are multiple ways one pays for free traffic, here are just the top 10.
Top 10 Reasons PPC is better than SEO
August 17, 2006
There is always a huge debate about which is better: Pay Per Click or Search Engine Optimization. To help fuel the fires, here’s the top 10 reasons PPC is better than SEO.
Use Day Parting to Increase Your Business
August 14, 2006
Show your ad when people are more likely to buy (eCommerce)
Show your ad when your office is actually open (for small businesses)
Generate new businesses only when you want more business
Stop wasting your internet marketing dollars by showing your ad 24/7. Is your businesses open 24/7? If yes, then by all means show your ad 24/7. However, are there times of the day or week when businesses is slower than normal? Are you a business with regular 9-6 hours, but late Thursday night and Friday afternoon the phone just stops ringing? There is a solution…
Time sensitive offers.
AdWords Valuetrack Post
August 13, 2006
Recently at Search Engine Strategies - San Jose, I was asked about AdWords dynamic parameters and how to insert information automatically into a link.
The Valuetrack information is here.
Google AdWords Split Testing Login Pages?
August 7, 2006
Upon visiting Google today, I realized that the login page is completely different. Then I took at look at the URL string: https://adwords.google.com/select/Login4 and it appears they are playing with at least four different login screens. Does Google need to increase their conversion rate for new visitors?
Technorati Tags: AdWords
Search Engine Strategies San Jose 06 - Geo Targeting Presentation
August 7, 2006
AJAX is Alienating Many Web Surfers
August 6, 2006
While AJAX seems to be a hit with the ‘Web 2.0′ community, other’s absolutely detest AJAX. AJAX can add additional features, interactivity, and ‘coolness’ to a page. However, with every new feature, there are also drawbacks, and the backlash against AJAX will grow for many until some simple problems are eliminated.
AdWords Shows Conversion Numbers in AdGroup View
August 4, 2006
One of the most requested features that advertisers have for Google AdWords is a view of actual conversion numbers next to the conversion rate. While one can do some quick math of multiplying conversion rate by clicks to arrive at a rough conversion number, it would be nice to see the actual number.
It is possible to see these numbers, it’s just a rather hidden feature. Read more
Danny in USA Today
August 3, 2006
There is a very nice write up about Danny Sullivan in the USA Today Newspaper. For those of you who don’t know Danny, he’s a man to know in the search engine marketing world. Next week begins Search Engine Strategies, which is one of his major projects, and one of the leading search engine conferences in the world (and where I’ll be all next week, and will also be speaking a few times).
Excel 2007 Supports Over 1 Million Rows
August 3, 2006
I’m a big fan of Excel, and finally got around to testing the beta this morning.
The first thing I checked, how many rows it could handle.
Goodbye to the very limited 64k rows - the new excel is up to 1,048,576.
It’s a good day for Excel users.
Click to view a full screenshot
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Las Vegas Seminar Monday, November 17th
Washington DC area Seminar Tuesday, December 2nd
Houston Seminar Thursday, December 4th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
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