AdWords Quality Score Presentation - Pubcon 2006 - Brad Geddes
Pubcon Vegas 2006 was a great success. Thank you to everyone who attended, and for all the great comments I’ve heard about both speaking and moderating.
Below is the AdWords Quality Score Presentation. The basic premise is that there is not a single magical quality score formula that is used throughout your entire AdWords account. It is really different formulas (or parts of the formula) depending on what is being calculated (i.e. Landing page quality score is used for ‘Minimum Bids’ but is not used for ‘Ad Rank for Search Quality Score’).
I plan on writing a series of articles to go though the different types of quality score and how they are created.
Enjoy.
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