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AdWords Editor Shortcuts

December 15, 2006

The AdWords Editor can make managing Google AdWords accounts much easier. It’s a quick desktop software that relies on your machines speed, and not the speed of the AdWords interface to make changes to your account.

One of the features since it is desktop software is the ability to use keyboard shortcuts. I’m not sure why all of the shortcuts are not in the AdWords documentation, but you can find the current list below:

Control+O	Open account
Control+R	Get recent account changes
Control+S	Post changes
Control+A	Select all items in data view
Control+Z	Revert selected changes
Delete Key	Delete selected items
Control+C	Copy
Control+X	Cut
Control+V	Paste
Control+Shift +V	Paste Special
Control+K	Add keyword
Control+Shift+K	Add multiple keywords
Control+L	Add negative keyword
Control+Shift+L	Add multiple negative keywords
Control+M	Add campaign negative keyword
Control+Shirt+M	Add campaign negative keywords
Control+T	Add text ad
Control+Shift+T	Add multiple text ads
Control+G	Add ad group
Control+Shift+G	Add multiple ad groups
Control+D	Add draft campaign
Control+N	Add campaign
Control+W	Exit AdWords Editor
Control+1	Navigate to keyword tab
Control+2	Navigate to text ads tab
Control+3	Navigate to negative keyword tab
Control+4	Navigate to ad groups tab
Control+5	Navigate to campaigns tab

Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords | 3 Comments

New Version of the AdWords Editor Available

December 15, 2006

The Google AdWords editor is a piece of desktop software that will make your life much easier if you manage AdWords accounts.

Since it lives on your desktop, you aren’t reliant on AdWords current load speed (or interface being down) to make changes to your account.

It is also useful to make changes while offline. Now, one can sit in a plane, make changes to a Google account, and then upload the changes upon landing and having access to an internet connection.

A new version of the editor was recently released. If you have the editor, I suggest you upgrade. If you don’t, here’s the info to download the free software:

AdWords Editor Home Page
Latest version release notes.

Written by Brad Geddes aka eWhisper · Filed Under Google AdWords | 1 Comment

New Random Quotes Plugin for WordPress

December 2, 2006

I collect quotes. I read quotes. I enjoy quotes.

I recently noticed Llorelle was endorsing and explaining a new quotes plug-in, which can be found here.

Instead of using it for the quotes feature, I’ve installed it with random PPC snippets - sort of mantras for the PPC world.

I think it’s a fun idea, and one way to spice up a blog page (and I’m going to watch the reload stats to see how many people just refresh the page to see a new quote).

It could also be used as a low-tech ad server. However, PHPAdsNew might be a better choice if you have some programming skills.

So - is it good? Taking up valuable space? Comments?

[poll=2]

Written by Brad Geddes aka eWhisper · Filed Under Blogging | 3 Comments

The Inbox is Empty?

December 2, 2006

I must apologize for my lack of email responsiveness over the past few months.

Over the past three months, I’ve been in Washington DC, Albany, Los Angeles, San Francisco, New York (twice) , Las Vegas, Miami, San Jose (twice), Amsterdam, Cape Hatteras, and Jamaica. If you go back four months, I’ve also been in Fargo, Minneapolis, Denver (again), San Jose (yet again), Washington DC (again) and Miami (yes, again).

Pulling 50k miles on just one airline (and I’ve flown several different ones this year) can be exhausting, and very bad for the inbox.

I’ve just finished going through and responding all the emails I’ve received over the past few months via this blog.

If I didn’t respond to your email - I probably lost it (or spam filters ate it).

Feel free to use the contact form to resend anything I’ve missed.

I really do read all the email I receive - it just might take me a little while to respond.

I’ll also be in SES Chicago next week (speaking on Monday and Thursday), so feel free to stop by and chat.

Enjoy.

Written by Brad Geddes aka eWhisper · Filed Under Blog | Leave a Comment

Mobile Users Are Ready - The Web Isn’t

December 2, 2006

The possibilities of mobile advertising, transactions, and user experience fascinates me. As many of you have heard me speak, one item I get very passionate about is mobile - especially for advertisers.

When someone is out in the community, and they take the time to look up a number or directions on a mobile phone - that individual is ready for action.

Mobile advertising is still fairly new (from a technology standpoint), and the inventory is still limited.

However, the possibilities are extreme.

Molecular recently did a study that has some very interesting findings:

The Molecular research survey shows the following:

Americans are ready for mobile surfing, but web sites arenâ€™t â€“ one out of four American adults (26 percent) say they would use their mobile phone or handheld device to access the Web if mobile web pages were easier to navigate. For Americans between the ages of 18 and 44, the likelihood they would use their mobile phone or handheld device to access the Web is even higher: 32 percent or one out of three.

Americans are ready to do financial transactions over the mobile Web, but brands donâ€™t make it easy â€“ More than one in four Americans with a mobile phone (28 percent) say that theyâ€™d like to use their phone or handheld device for purchases and financial transactions, but the companies with whom they do business make it difficult to do so via these devices.

The PC still feels safer â€“ 58 percent of Americans disagree that data sent over a mobile phone or handheld device is as safe as data sent from their personal computer.

The biggest questions for most advertisers has been: