links for 2007-05-01

April 30, 2007

Posted by Brad Geddes aka eWhisper | Filed Under eWhisper's Notebook | Leave a Comment 

IP Blocking Coming to AdWords

April 30, 2007

Blocking specific IP addresses has been a common request for advertisers. It’s mostly requested by companies who know their competitors IP addresses and wish to block those competitors from ever seeing those ads.

For more sophisticated advertisers, it can be used to block IP addresses that send a lot of traffic but don’t convert.

This isn’t as useful as Yahoo’s continent blocking option, where one can decide not to show ads on particular continents, however, it’s a step in the right direction.

We are also going to be releasing the ability to prevent ads from showing to specified IP addresses (see #4) in the next month.

Source: Shumans.com. It’s also a good read on where Google stands on the Click Quality Council requests.

Posted by Brad Geddes aka eWhisper | Filed Under Google AdWords, PPC Marketing Blog | 3 Comments 

links for 2007-04-30

April 29, 2007

Posted by Brad Geddes aka eWhisper | Filed Under eWhisper's Notebook | Leave a Comment 

AdWords Seminars Coming to Dallas

April 28, 2007

When:
Dallas, TX – Tuesday June 12th, 2007

Where:
Radisson Hotel Dallas Love Field
1241 West Mockingbird Lane
Dallas, TX 75247
Phone 214.630.7000
Driving Directions

Times:
Registration: 7:30 – 8:00 AM
Morning Session: 8:00 – 12:00 PM
Lunch Break: 12:00 – 1:00 PM
Afternoon Session: 1:00 – 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

  • The Search Process
  • Best Practices
  • Keywords
    • Generating Keywords
    • Creating Keyword Lists
    • Match Type
  • Negative Keywords
  • AdWords Keyword Tool
  • Effective Search Ads
  • Landing Pages
  • Optimizing AdWords Accounts
    • Optimizing For Traffic
    • Optimizing For Conversions
    • Optimizing For Quality Score
    • Optimizing For the Content Network
  • Conversion Tracking
  • AdWords Tools
    • Traffic Estimator
    • Copy/Move Keywords/Ad Text
    • Advanced Search and Editing
    • Ad Diagnostic Tool
    • Disapproved Ads Tool
    • Change History
  • Reporting Options

Afternoon:

  • Advanced Ad Types
    • Local Business Ads
    • Image Ads
    • Video Ads
    • Mobile Ads
  • IP Targeting & Geo Keywords
    • Local Targeting Options
  • Advanced Ad Display
    • Ad Scheduling
    • Position Preference
    • Ad Serving
  • Budget Settings
    • Ad Delivery
    • Bidding Options
  • Calculate Your Maximum Bid
  • AdWords Editor
  • Google Analytics
  • Split Testing
  • Invalid Clicks
  • My Client Center
  • AdWords API
  • Resources

Hope to see you there.

Information on Google’s website
Registration Page

Posted by Brad Geddes aka eWhisper | Filed Under Speaking Events | Leave a Comment 

adCenter announces Upgrade

April 25, 2007

We’re now taking the next step forward. On Thursday, April 26, 2007, the current adCenter site will be upgraded with these new features, including:

  • Improved navigation. Easily go to any campaign or ad group in your account via our navigation enhancements.
  • Bulk edit keyword settings. Quickly make updates to negative keywords, dynamic text and destination URLs for all of your keywords.
  • Enhanced campaign imports. Import new campaigns or make updates to existing campaigns with our new, robust, import feature.
  • Microsoft Excel download option. You can now download all of the adCenter data sets in an Excel format.
  • Full text search. From any page, find campaigns, ad groups, keywords, and ads that contain all or part of a search query string by using our new full text search feature.
  • And more! Watch our webinar to learn more about how to make the most of these new features.

Source: adCenter blog

Posted by Brad Geddes aka eWhisper | Filed Under MSN PPC - adCenter, PPC Marketing Blog | Leave a Comment 

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