• • Certified Knowledge PPC Training & Tools. Training to fit your schedule. Tools to increase
    your profits.
  • AdWords SeminarsIntensive two day seminars
    supported by Google™.
  • Advanced Google AdWords BookRead the most advanced guide
    ever written about AdWords.

links for 2007-05-21

May 20, 2007

• Google Experimental Search
  Google’s experimental search ideas.
  (tags: google+experiments)

Is AdSense cleaning house before advertisers see all the data?

May 20, 2007

There have been several threads lately about AdSense publishers receiving letters from Google about their accounts being closed on June 1. The most common reason for the dismissal from the AdSense program has been ‘unfit business model’.

The speculation is that these letters are mostly being sent to publishers who are using arbitrage as their business model, which makes sense as the Google AdSense TOS has included provisions that one should not make pages just to serve ads.

I find it very interesting that this is occurring before Google rolls out their new advertiser report which lets advertisers run stats across the content network.

I’m in the beta program which lets me see click through rates, conversion rates, dollars paid, etc to every site in the content network sending me traffic. It’s a fantastic idea, and one many advertisers will applaud. It will also force content sites to send better traffic since advertisers will have this visibility.

It seems the timing of these two items are mysteriously close to each other.

Pay a CPM Rate to Appear on Google.com – Are your old offers still on the web?

May 16, 2007

I was searching for some information on Google’s site today and came across an offer to advertise on Google’s homepage and pay on a CPM basis.

In 2002, there was an advertising program on Google.com which was called AdWords. One could pay Google a CPM rate and have one’s ad appear. Later, Google released AdWords select which is the PPC model we’re familiar with today.

For a while, both AdWords and AdWords Select ads appeared on Google. Later, Google dropped the CPM program and went with just the PPC AdWords Select advertising method.

Very quietly, they dropped the ’select’ and just called it AdWords.

Most people probably don’t remember the days when one could double serve on Google with both a CPM and a PPC ad. However, this page would be a confusing offer to some, and yet an offer others would jump at the chance to take advantage of.

It’s not really available anymore, however, the offer is still on the web.

Do you have old pages still on the web that no longer apply to your business?

A little nostalgia for those of us who used both AdWords and AdWords Select:

Google Launches Ad Preview for Mobile

May 16, 2007

Every wonder what your AdWords mobile ad looks like on a mobile phone? How about on a different carrier? Or in a different country?

Similar to the search preview page, Google launched an ad preview page for mobile (http://www.google.com/m/adpreview).

The really nice part is the on screen segmentation controls. It’s very easy to switch views depending on:

• Country & Carrier
• Spoken language
• Markup language
• Search type

This is a nice tool to be able to see a mobile result to understand what the consumer sees and the advertising competition.

links for 2007-05-16

May 15, 2007

• The Ask.com Blog: Ask Mobile GPS: The Next Level of Local
  The new Ask.com mobile download is impessive as it ties several ‘lifestyle’ elements together on your phone.
  (tags: mobile+apps)

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