links for 2007-08-29
August 28, 2007
-
Nice jump start guide from Google on the website optimizer.
links for 2007-08-28
August 27, 2007
-
Warning: PDF. The WAA’s defination and comments on 26 standard web analytics definitions.
links for 2007-08-18
August 17, 2007
-
Google’s information about click fraud (invalid clicks).
-
Nice writeup by Greg on the new Y! Local redesign.
-
August 13, 2007
WEB USERS NOW SPEND HALF THEIR TIME VISITING CONTENT, FAR OUTPACING TIME SPENT WITH SEARCH, COMMUNICATIONS AND COMMERCE.
Google Updates Keyword Data more Frequently
August 17, 2007
Google Trends is now updated daily.
In addition, Google made some changes to their traffic estimator tool to update that data more frequently, and give more accurate projection data.
The 8 Most Common Search Advertising Goals
August 16, 2007
-
ROI -These bidders know their profit by keyword (or ad group) and only bid to make a profit. They would rather a keyword not show, then show in an unprofitable position.
-
Brand Protection – These bidders want their brand in the top spot whenever a consumer searches for their brand. In fact, it’s common for these bidding to use position preference so their ad doesn’t show if it won’t be in the number one position.
-
Ego Bidders – The CEO wants the company to be number one. It’s pretty easy to manage these accounts – just keep raising your bid until your in the top spot. When you run out of money – ask the CEO for more.
-
Real Estate Buyers – These advertisers want to ‘lock up’ search results so their competition isn’t there. While this is a variation of ego bidders, there is at least a reason for being number one.
-
Traffic Moguls – I want more traffic, and then some more, and then…. These advertisers are often publishers. AdWords budget optimizer often works well. It’s not the keyword that matters, its the searcher they want.
-
Product Awareness Creators – these advertisers are in a difficult position. Product launches are difficult on the web for search as there’s not search volume yet. Success is often measured by an increase in search volume.
-
My business exists – These advertisers have a business, want consumers to know about it, and often have a hard time measuring results for a large variety of reasons. However, search advertising works because someone is looking for your keywords, therefore, even without being sophisticated, these businesses can see a nice lift from PPC advertising.
-
I want to be an ROI advertiser, but I can’t measure results. This is a very common advertiser. A business who is trying to correlate phone calls, coupons, or an increase in revenue due to online advertising. Often B2B companies with long sales cycles, or sales cycles that are driven by awareness, phone calls, in-store visits, etc. They often fall between ROI and awareness advertisers.
Which one of these are you?
ShareThis
Recent Posts
- Fred Vallaeys and Brad Geddes Interviewed on Your book is Your Hook Radio Show
- My SES San Francisco Agenda: Where I’ll be speaking and the sessions I’m most looking forward to seeing
- Advanced Google AdWords is Now Available in Kindle Format
- How to use SEO Ranking Factor Charts to Increase Your Rankings
- The Officially Supported AdWords Seminars are Coming to New York City
- What motivates you? Hint: It’s actually not money
- How to read 300+ blogs a day and still have time to implement new creative ideas
- Advance Google AdWords Breaks into Amazon’s Top 2k List
- Avoid the Downward Quality Score Spiral
- Inside a Marketers’ Mind: Introducing the new bg Theory site with explanations of our redesign