-
Recent Posts
-
Categories
-
Links
links for 2008-02-15
February 14, 2008
-
Nice PDF showing the various ad formats and pricing models.
-
Nice way for non-techies to play with KML files.
-
Good writeup and tools for wireframing websites.
Some Suggestions from Google About the Content Network
February 3, 2008
I recently had a long conversation with Google (including the content PM) about the content network.
Here are a few suggestions from Google about the content network (most of these should not surprise anyone):
- Only the first 50 words in an AdGroup are used to determine its theme
- When an AdGroup has a large keyword list, Google’s matching isn’t as good and can get confused
- If an AdGroup is only shown on content, then it can be very useful to use more general words
- All keywords are treated as broadmatch when matching the AdGroup’s theme for content matching
- The Google recommended content bid is usually 75% of the search bid
- The typical content CPA (which I’m not sure if I can share so no numbers) is not significantly different (less than 10%) from search and content
- Of course, this is significantly impacted by bidding content and search differently
- It can be very useful to use site targeting with CPC bidding for ensuring your ads are shown on the highest converting content match websites
Content match resources:
- Search Ads & Contextual Ads Are Different! You Need To Treat Them Separately
- How to optimize a contextual search advertising campaign
- Block low quality traffic
- Peak behind the curtain to see to learn what AdSense sites are doing for you
- About smart pricing
On a side note, I finally responded to the comments about quality score and exact match impressions.
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
