links for 2008-05-01
April 30, 2008
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Fantastic read. While this post refers to analytics, the fundamental truth of the post is that we want actionable information – not just stats. Stats don’t mean anything without analysis and action.
links for 2008-04-25
April 24, 2008
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Nice article from David on using the AdWords Category Exclusion Tool. Must read if you are doing a lot of content campaign optimization.
links for 2008-04-22
April 21, 2008
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Not sure how I missed this before – worth reading.
links for 2008-04-21
April 20, 2008
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Good article on the consistency of ads to landing pages (regardless that this is about Facebook – the messaging should be used in all digital marketing).
links for 2008-04-19
April 18, 2008
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Worth reading to see how it should apply to your business.
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Important to read if you use Google’s conversion tracking.
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Read this after you read the AdWords blog post.
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worth a moment to think about.
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