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links for 2008-05-01
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Fantastic read. While this post refers to analytics, the fundamental truth of the post is that we want actionable information - not just stats. Stats don’t mean anything without analysis and action.
links for 2008-04-25
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Nice article from David on using the AdWords Category Exclusion Tool. Must read if you are doing a lot of content campaign optimization.
links for 2008-04-22
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Not sure how I missed this before - worth reading.
links for 2008-04-21
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Good article on the consistency of ads to landing pages (regardless that this is about Facebook - the messaging should be used in all digital marketing).
links for 2008-04-19
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Worth reading to see how it should apply to your business.
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Important to read if you use Google’s conversion tracking.
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Read this after you read the AdWords blog post.
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worth a moment to think about.
links for 2008-04-18
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I’ve been saying this for about 10 years. Adding to the article, what would you be making if you were doing something besides SEO and would that lead to more total $$?
links for 2008-04-17
AdWords More Transparent when Keywords are Disabled
When Google switched to using the minimum bids instead of disabled keywords, there was still one leftover item that was not fully transparent: A keyword that did not receive an impression for 90 days became disabled behind the scenes even if it showed as active within your account.
It seems Google has clarified when this happens, and ads the caveat that the word will go active again if people start searching for it.
Overall, I’m a fan of the keyword analysis info boxes within AdWords. I find the various alerts useful for a quick diagnosis inside an account. However, they would be very useful if you could run a report and see all of these alerts at a single time instead of having to view them one-by-one.
links for 2008-04-16
links for 2008-04-11
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Good article on the differences between AWS, Zoho, and Google App Engine.
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Interesting read that might make you want to test some different ad copy and landing pages.
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Nice walk thru by Jennifer about demographic bidding on AdWords.
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Interesting to see how much traffic Wikipedia receives for some terms.
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