Recent Posts

What Should You do When Quality Score Kills Your Keywords?

July 28, 2008

My latest article at Search Engine Land is out entitled “ What Should You do When Quality Score Kills Your Keywords?“.

If you need to learn more about quality score, check out Quality Score Demystified.

Written by Brad Geddes aka eWhisper · Filed Under Blog | Leave a Comment

eWhisper.net becomes bg Theory.com - And the Big News - Brad Launches a new company to provide Marketing Education to Businesses

July 23, 2008

There have been many changes over the past few months, hence why eWhisper.net has not been updated. However, it’s time to come out of the closet and announce everything.

First off, eWhisper.net blog subscriptions. You should be automatically subscribed to the new blog via some 301 and Feedburner magic; hence why you are able to read this post right now. If for some reason your feedreader does not follow 301s, then you might want to subscribe to the new blog feed here.

Secondly, I have officially resigned from RH Donnelley/LocalLaunch. I wish everyone the best at LocalLaunch. After almost four years of watching the company grow from a startup, go through acquisition, and become part of a public company; it’s been quite a ride. One that I’m glad I was a part of; yet there is always a new journey to be had in the crazy world of internet marketing.

Lastly - what’s next?

One of my passions has been to help other companies to succeed. I enjoy seeing (and sometimes helping) others to grow, thrive, and become experts in the world of marketing. Hence the new business model - providing internet marketing education to businesses.

We’re working to provide these services in a few ways right now; which will grow over time.

In-house PPC & SEO training for staff
In-house workshops where we will work with your company through setup or optimization of PPC campaigns
AdWords Seminars where you can attend a full day session to become more familiar with how to effectively run a Google AdWords campaign

The other challenge many businesses is face is receiving buy-in from executives for your internet marketing efforts. I’ve designed a couple presentations where we will work with executive teams to show them the opportunity, train them on the basics of marketing so they are more informed in making decisions (and hopefully this will help empower the staff).

Search Opportunity Overview for your executives
Learn the Basics of Internet Marketing for executives

I’m also very interested in working with others who provide small conferences, workshops, and training for businesses. Due to conflicts, I’ve had to turn down a plethora of opportunities in the past. Being my own boss again, it’s much easier to quickly size up opportunities, make decisions, and try out new venues for informing businesses on not only the opportunities that exist, but how to take advantage of those opportunities.

Of course, I’m not doing all of this solo. Leslie Clark is joining me at bg Theory. She brings seven years of both traditional and internet marketing experience to the new endeavor; and is playing an integral part in our growth and services.

If you’d like to chat in person, I’ll be speaking at SMX Local this week, SES San Jose in a few weeks, and Pubcon in November.

Otherwise, feel free to send me an email, or use the site’s contact form to get in touch.

Enjoy,
Brad Geddes

Written by Brad Geddes aka eWhisper · Filed Under Blog | 14 Comments