-
Recent Posts
-
Categories
-
Links
The AdWords Advanced Seminar is going to Vegas
The AdWords Seminar for Success series is going to Vegas.
When: Monday, November 17th
Where: Embassy Suites Convention Center
3600 Paradise Road
Las Vegas, NV 89169
 |
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
|
Hope to see you there.
Brad interviewed by Meet Innovators
Adrian Bye runs a fantastic site that interviews top CEOs and executives and publishes the transcripts.
Some recent interviews are :
- Tony Hsieh from Zappos
- Drew Curtis from Fark
- Patrick Byrne from Overstock
- Jason Fried from 37 Signals
It appears even Matt Cutts liked the PPC interview.
Adrian is a long time friend of mine who understands networking, interviewing, and connecting people together. MeetInnovators.com is definitely a site worth watching.
Use Demographic Targeting to Reach Your Customers in New Ways
I’m a little late in posting this. My latest Search Engine Land column was published while I was away on vacation in Europe.
It shows how to combine the power of demographic targeting with the targeting of AdWords to create some really targeted campaigns.
Hope you enjoy it.
Use Demographic Targeting to Reach Your Customers in New Ways
From Google – Paid clicks more likely to convert
Google and Compete did a joint retail study examining the role of search in retail, and they have a webinar about the findings.
One retail study they were involved with started that in 7 out of 8 categories they tested, paid clicks were 50% more likely to convert than organic clicks.
Personally, I’ve always felt paid should convert higher for two reasons:
- You get to choose your keywords. You can show in natural results for terms unrelated to your products/services. For paid, the relevance should be higher.
- Many consumers know they are ads. Often we click on natural when we’re surfing/researching, and ads when we’re more in the mood for buying or researching a future purchase.
If you are in the retail industry (or a paid search manager), the webinar is definitely worth watching.
The note above about the conversions comes on the ‘Key Findings’ slide if you’d like to jump to that point and listen. Then jump to the slide ‘Paid clicks are more likely to convert’ to view the chart.
Local Info
The other chart that most of us involved in local will be interested in is the ‘In-store purchases’ near the end of the presentation. “Up to 43% of of online shoppers purchase in-store”. That number changes a lot depending on who you are talking to; however, this study does show a chart of in-store purchase percentage by a few verticals, which is useful.
Affiliate & Retail Info
Slide ‘many people click now and buy later’ shows a chart of how much time occurs between initial search and purchase time. It’s common to see one to two weeks pass. If you’re an affiliate with a same day or one week cookie, this is important to understand in your driving traffic to a site where you might not gain the commission.
The Actual Study
It’s an adobe webinar so you will need flash installed to view it:
Google retail industry webinar.
Should you offer Free Shipping?
There is an excellent thread at WebmasterWorld right now about the pros and cons of free shipping.
Should it be part of the purchase, a marketing tool, when you should display it, etc…
It’s a good read for anyone in the retail business.
Seattle AdWords Seminar - Register for the November 5th Show
The AdWords Seminar for Success series is coming to Seattle.
When: Wednesday, November 5th
Where: Embassy Suites Seattle - Tacoma International Airport
15920 West Valley Highway
Seattle, WA 98188
| |
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
|
|
|
Hope to see you there.
Microsoft adCenter Resources
I don’t talk about adCenter very often; however, Microsoft has a strong PPC platform that is worth testing to see how your ads perform.
Microsoft launched a learning center for adCenter recently.
adCenter has a fantastic community site.
I’m also a fan of their analytics solution. Here’s some screenshots and a review I wrote up about adCenter analytics earlier this year.
Give adCenter a Try When..
Most PPC marketers start with Google, add Yahoo when they max out Google, and then add Microsoft when both of those are maxed out.
If you’re a small business managing your own account and not spending a lot of money; that might be the way to go (time is money).
However, if you are a dedicated PPC manager, or a business with a high spend, or a high percentage of your client recruitment from search - you should test out adCenter to determine your returns. You might want to move a slice of the Yahoo/Google budget to Microsoft permanently. The one thing about adCenter is they know they are the small player, have engaged the community exceptionally well, and have done many things right in helping people to transition accounts to adCenter.
Other Microsoft adCenter Resources:
- Excel plug-in (easy keyword research tool)
- Bulk upload your account (you can use AdWords Editor exports to make this simple)
- Microsoft adLabs – If you’ve never visited this site, use your Friday afternoon to learn some new (and fantastic) tools.
Does your website speak your visitors language?
Many websites exist in multiple languages. However, the way you institute language switching (or country detection and language selection) can make a large impact on your visitor’s ability to interact with your website.
I was recently in Italy. When I visited Google Reader, I was forced to interact with the page in Italian. There was no way I could find to change the language back to English. Google reader exists in many different languages; however, they had taken my language choice away from me and forced me to read the site in Italian (which I don’t speak).
As a comparison, this was also an issue with Google Analytics first launched. However, now on the homepage of the site is an easy to find drop down box that allows you to select the language to view the website.
Having your site in multiple languages can be very useful – if you don’t forget about the visitor.
As a reminder, if you allow someone to switch languages, please reload the exact same page in the new language. Too many sites bring you back to the homepage again, and force you to find the exact same page again in the new language.
If you are working on SEO efforts, you should not be changing the site’s language based upon user location – please have separate, spiederable pages for each page and language combination.
Coming to Los Angeles – AdWords Seminars for Success
The AdWords Seminar for Success series is coming to Los Angeles.
When: Monday, November 3rd
Where: DoubleTree Guest Suites Santa Monica
1707 Fourth Street
Santa Monica, CA 90401
 |
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
|
|
|
Hope to see you there.
13 Sites to Jumpstart Your Keyword Research
I recently wrote about the simplest way to jumpstart your keyword research. First, read that post. Secondly, come back and use these sites to examine the results.
- Your site
- Your top competitors site
- Thesaurus.com
- Ask.com
- The DMOZ page for your category
- The Yahoo Directory page for your category
- If you’re a location based business, try the local.com search results for your keywords
- Is the number one page/site in the organic results related to your keywords?
- If yes, spider for keywords
- If no, spider for negative keywords
- Google News or Yahoo News. Do a search for your keyword first (this one might not be around forever. Google doesn’t normally let their results get spidered)
- The top authority magazine’s or newspaper site in your industry.
- The sites where you get your news about your industry
- Any sites you regularly watch for information about your industry
- If it’s one of your industry resources, spider it for new keywords
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
