AdWords Seminars are Stopping in Seattle
The AdWords Seminar for Success series is heading to Seattle.
When: October 20 & 21
Where: Hilton Seattle Airport Hotel & Conference Center
17620 International Blvd
Seattle, WA 98188
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon? 
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
How important is bid management to your PPC Success?
Last year at SES in Chicago I did a presentation on the bid management panel with David Szetela and others. While most of the panelists were going to talk about bid management systems, I decided to compare it to other actions you could accomplish. While bid management is important, often companies think that once they have an automated system in place to change their bids; they are done with their PPC account and no longer have to manage it.
I created a demo account, and the looked at the various ways that you can increase your profits based upon various actions. In the slide, I compared it to a basic bid management system. There are some very complex systems which will give you better returns than basic bid management.
Last week, David and I did a podcast on PPC Rockstars where we walked through the presentation and had a nice conversation about bid management and other actions you can accomplish. You can listed to the podcast here. However, you will want to follow along with the slides if you listen to the podcast.
Have You Tried WordStream’s Free Keyword Tool Yet?
Every time I talk to someone at WordStream, or read their blog, the more impressed I am with the people. There are some smart, and very curious people who are trying to solve some interesting issues around keywords. If you’re looking to streamline keyword expansion and gain some insight into your keywords (both SEO and PPC), it’s worth testing out their product.
They recently launched a free keyword tool. Here’s a demonstration video:
You can also follow WordStream on Twitter. Their main accounts are: http://twitter.com/quality_score and http://twitter.com/wordstream; however, there are quite a few other Twitters at the company.
The best part of this post? It’s not a paid review. I never take money for posts nor endorse anything that I don’t believe in. It’s a product that deserves some attention; and the entry point of free is pretty easy to test.
If you’d like to see more good videos, subscribe to our YouTube channel
The AdWords Seminars for Success are going to Dallas
The AdWords Seminar for Success series is heading to Dallas.
When: October 13 & 14
Where: DoubleTree Hotel Dallas Market Center
2015 Market Center Blvd
Dallas, TX 75207
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon?
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
Integrate Phone Call Tracking and Google Analytics with Mongoose Metrics
I recently wrote a long article at Search Engine Land on the advantages and disadvantages of different types of phone call tracking solutions. Many companies are spending a significant amount of dollars on PPC, SEO, banner ads, etc and do not understand how many phone calls those marketing channels bring in. To really optimize your advertising efforts, it is essential for most companies to track phone calls.
The article generated a lot of buzz among phone call tracking providers; which was good as it enabled me to finally catch up with Mongoose Metrics; a solution that lets you see phone calls in Google Analytics as well as other analytics solutions. I had originally heard about Mongoose Metrics from the Google Analytics blog post on GA integrations.
I talked to one of the co-founders, Jeff Tirey, who will also be speaking at Pubcon this year if you’d like to talk to him directly about their solution; and found their approach quite unique.
While some companies use a reverse proxy solution, correlate phone numbers to campaigns, or use a 1 phone number to 1 campaign solution; the conversation always comes back to pricing.
Unique Pricing Approach
Mongoose Metrics has taken a very unique approach to their pricing strategy which gets away from the cost of total phone numbers, and minutes used: it’s a session based pricing model.
This means that you do not have to determine how many numbers and minutes you will use. You can choose what types of sessions you wish to track, and then on those sessions show a call tracking number. The implications?
You can track:
- PPC by keyword, ad copy, landing page, or anything you desire
- SEO by keyword, engine, etc
- Banner buys
- Email blasts (once they hit your website)
- Or any channel you desire
To determine pricing, determine an estimate on the number of user sessions that occur for which you wish to track, and then talk to Mongoose about pricing and implementation. It’s pretty easy.
Once a user calls one of your call tracking number, Mongoose Metrics will serve a user session to your website with your defined parameters. This lets you see your phone calls within your analytics system. You do not need to marry up a phone call tracking interface with your analytics system, their system will do some of the work for you.
If you are a small company who can’t afford a large implementation, you might consider using it for a few months – determining exactly what keywords, ad groups, engines, etc are leading to phone calls and then turn it off.
If you’re a large company; this is a solution you should at least price versus other possibilities.
Their pricing model alone makes then an interesting player in the space. Their solution (which I have not tried yet) looks like it might solve issues for many businesses attempting to understand what makes a user pick up the phone and call them.
Optimizing for No Phone Calls
During our call, Jeff mentioned an interesting approach one of their customers’ is using to not receive phone calls. Yes, they do not want phone calls. The customer is a web based knowledge help system. Their goal is for their customer’s to find their answers on the web based system and not have to call in for help. Therefore, they examine the searches and pages which are resulting in phone calls in order to make their knowledge based system better. Creative.
Mongoose Metrics Screenshots:
Phone Call by Keyword (Click to enlarge):
Phone Call data in Google Analytics (Click to enlarge):
If you’re in the market for a phone call tracking solution, I’d recommend including Mongoose Metrics in the conversation. They do have an API; but I didn’t go into much details as to it’s specs.
As with all website optimization solutions, you need to determine what you need to learn to make actionable business decisions – and then find the best solution that helps you gain the proper insight. They won’t be the best fit for everyone; but if you want an easy pricing model, phone call tracking, and/or analytics integration; include them in the conversation.
As usual; none of these posts are paid endorsements. I found the solution interesting and thought it was worth raising awareness of a different type of call tracking solution.
Have you attained PPC Perspective?
I recently spoke at AdWords Days in Cologne, Germany, and had the pleasure of wandering the city for a few extra days.
The skyline of Cologne is dominated by the Cologne Cathedral. No matter where you are in the city, you can look up and see the towers dominating the skyline. However, while you can see the Cathedral, you cannot see the street next to you through a building. From the ground floor, one does not have perspective.
There are 509 steps that transcend 98 meters to reach the top of the cathedral. It is not an easy climb. And one starts to wonder, is it really worth the effort?
At various intervals throughout the climb, you can start to gain some perspective by peering through gated windows.
This is one of those moments you need to ponder. The walls are closing in; deadlines are approaching. Should you keep navigating the maze or to return to the surface to let your aching legs rest?
If you don’t make it to the top of the cathedral – you will never gain perspective of seeing the entire picture. On the ground, you cannot see the street next to you. From the top of the tower, you can not only see the street next to you, but what other landmarks are in the same area. And of course, the view is fantastic as you can walk around the entire cathedral to attain a 360 view of the city.
Climbing the cathedral steps is just like your PPC account organization. It’s easy to give up half-way through as it is time consuming and large accounts can take some brainpower to determine an organizational structure. However, if you don’t climb to the top of the cathedral, you will never gain true insight into metrics such as profit per impression, let alone understand how your user’s search.
It’s not easy – but it’s a wonderful feeling when you finally complete the journey.
Does AdWords differentiate keywords by capitalization, underscores, or apostrophes?
I was watching an AdWords webinar today on Optimization goals (you can view it on-demand); and Google had a screenshot showing what they consider the same or different keywords.
While upper versus lower case usage has never been used to differentiate keywords, diacritics has been questionable at times. Is saké the same as sake? The answer is yes, they are different words; and if you are using exact or phrase match – you should add them both.
Here’s a screenshot from the webinar showing a few examples of what the system reads:
4 Hours of Video that Will Increase Your Conversion Rates
Google has quite a few excellent YouTube channels that are relegated to the back corner of YouTube in favor of short, non-informational clips. If you ever want to see all of Google’s YouTube Channels, you can subscribe to the bgTheory YouTube channel, and look through our subscriptions as we subscribe to all the official Google channels.
There are four excellent videos that range from 30 minutes to more than an hour, which contain excellent tips on creating, testing, and analyzing landing pages to increase conversions. Learn form both experts in the field to Google employees about possible ways to increase conversion rates.
The first video is by Tim Ash. If you like the video and would like to learn more, Tim, Brian Massey, and myself are conducting a training session at Pubcon in November.
Enjoy the videos.
Last Chance to Sign up for the AdWords Seminar in New York City
The AdWords Seminar for Success series is stopping in New York City.
When: September 23 & 24
Where: Doubletree Times Square
1568 Broadway
New York,NY 10036
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon?
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights
You can extract more data out of Google AdWords than you ever have time to analyze. My latest Search Engine Land article looks through some of the more common data sets you need and how to extract them from AdWords. Here’s the article: The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights .
If you need more reading this week, here’s a few good places to start:
- Why You Can’t Ignore The Google Content Network – AdSense Q&A
- Varian Shares AdWords Secrets – Will He Bring Transparency To Google? While Google talks about conversion rates not changing by position in aggregate; I have found many exceptions to this rule.
- WordStream Believes: Keyword Grouping & Organization Are Critical to Success. I believe this as well. Every AdWords Seminar we discuss account organization.
- Praise and Caution for the AdWords Opportunities Tab
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Phoenix AdWords Seminars April 14th & 15th
Chicago AdWords Seminars April 29th & 30th
Vancouver AdWords Seminars May 5th & 6th
Denver AdWords Seminars May 18th & 19th
Minneapolis AdWords Seminars May 26th & 27th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
