links for 2009-10-30

October 30, 2009

Posted by Brad Geddes aka eWhisper | Filed Under PPC Marketing Blog | Leave a Comment 

Video Friday: All the new Google Videos in One Place

October 30, 2009

Google creates a large amount of videos every week. They are good at creating videos, they aren’t necessarily great at promoting videos. For instance, there are a couple videos below with less than 25 views. No official Google video should have that few views.

So, I’ve decided to try a new feature on Friday’s. While many people are posting Friday Fun days or recaps of the best weekly information on Fridays (and if you do that – don’t stop – I love round up posts). I’ve decided to try something new:

Every Friday I’ll feature all the new Google Videos.

If our friends at Microsoft or Yahoo decide to make it easy to feature there new videos, I’ll add those as well.

If you’d like to see all the videos for yourself, you can check out our YouTube Channel.

New Videos from Google Channel UK

New Videos from Fast Forward

New Videos from At Google Talks

New Videos from android developers

New Videos from Google

New Videos from Google Webmaster Help

New Videos from Google Apps

 

New Videos from google tech talks

Posted by Brad Geddes aka eWhisper | Filed Under PPC Marketing Blog, Video | Leave a Comment 

Last AdWords Seminar of the Year. We’re headed to Miami

October 29, 2009

The AdWords Seminar for Success series is heading to Miami.

When: December 1st & 2nd
Where: Embassy Suites Miami International Airport Hilton
3974 NW South River Drive
Miami, FL 33142

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

See What Other Attendees Have Said:

 

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products


Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week.  I just wanted to say I really appreciated the content you offered.  Your material was well balanced.  I was fearful that because my company is not a product-selling company that we would not benefit from your information.  That couldn’t have been further from the truth.  Your seminar validated to me that the direction we have taken so far is appropriate.  It is good to see and hear from an expert that we have made good decisions about our Adwords strategy.   Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar.  It was taught well and at a good learning pace.  You handled the array of questions from simple to hard with great explanations and analogies.  I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon? :)

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people.  He knows Google adwords inside and out.  I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

Posted by Brad Geddes aka eWhisper | Filed Under PPC Marketing Blog, Speaking Events | Leave a Comment 

Please let me know if you notice any errors & upcoming video testimonial test results

October 27, 2009

I spent yesterday morning:

  • Updating the CMS
  • Updating plug-ins
  • Working on the server
  • Backing up & Compressing the databases
  • Creating workarounds for Feedburner’s multiple RSS feed issues
    • If you didn’t see any new posts for a few months – it was a Feedburner issue with their branded feeds. I’ve done some 301 .htaccess subdomain coding to mitigate any future issues (and hopefully send the RSS to everyone regardless of their feed subscription).
  • Other random backend items

I looked through the site and I haven’t seen any issues. If you notice one, can you please let me know?

Need something to read?

I’m also aware of the lack of new blog posts. There is a new Search Engine Land column I wrote a couple weeks ago that you can read: The 6/90 Rule Part 2: Best Uses For The AdWords Keyword Report

Excellent Video Testimonial Conversion Data Forthcoming

I’m also working on some interesting data comparing the AdWords Seminar conversion rate with and without video testimonials. Once I have enough data, I’ll let you know my findings. I’ll move on to some other potential multivariate tests such as:

  • No video
  • Male testimonial first
  • Female testimonial first
  • Interview first

Normally with video I’d also test things like:

  • autoplay with sound
  • autoplay without sound
  • no autoplay

However, as I’m cheating on video hosting for the moment by using YouTube, I’m not going to conduct those tests. That type of test will be done next year with a new product we have coming out. For now, it’s a simple A/B test with and without video to look at conversion rates, play rates, etc.

Here’s the first set of video’s I’m testing (if you receive the blog by newsletter, you may have to click to the site to see embedded video):

As this is actually 9 videos strung together; and I’m not my target market, can you as a reader easily tell this is 9 videos that you can jump around and watch?

Last AdWords Seminars for a Few Months

Lastly, there are only two seminars left this year: Miami and Los Angeles. As January and most of February are being dedicated to a new product, it will be late February to mid-March before there is another advanced seminar.

Posted by Brad Geddes aka eWhisper | Filed Under PPC Marketing Blog | Leave a Comment 

links for 2009-10-21

October 21, 2009

Posted by Brad Geddes aka eWhisper | Filed Under PPC Marketing Blog | Leave a Comment 

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