09: All the New Google Videos in One Place

November 27, 2009

The week has been fairly quiet for new videos with everyone making Thanksgiving plans. However, there are still a few top videos and news for the week.

Google has quietly rolled out a dedicated content network channel.

The top tier videos to watch:

Episode # 3 – Rapid Fire Web Analytics With Avinash Kaushik and Nick Mihailovski
If you aren’t up-to-speed with the new adPlanner interface, these are good videos: Ad Planner: Defining an Audience & Ad Planner: Basic Navigation
If you missed Google’s custom music search announcement, you can see the info here: Music search feature launch highlights
The possibilities for automatically adding captions to YouTube have far reaching product implications down the road. Initial info: Google Announces Automatic Captions on YouTube

All of Google’s official channels can be seen in one place under our YouTube subscription page. We’re trying to find all the Yahoo ones as well (and adCenter if they ever add any). If you see new official search channels, please let us know.

New Videos from Google Business

New Videos from Google Mobile Blog

The new Google Search results for movies on your phone

New Videos from At Google Talks

New Videos from Google

New Videos from Google Webmaster Help

New Videos from content network

Build Brand Awareness with the Google Content Network

New Videos from Google tech talks

New Videos from Google privacy

New Videos from Google analytics

Episode # 3 – Rapid Fire Web Analytics With Avinash Kaushik and Nick Mihailovski

Posted by Brad Geddes aka eWhisper | Filed Under PPC Marketing Blog, Video | Leave a Comment

Video Friday for 11/20/09: All the New Google Videos and a few Yahoo ones as well

November 20, 2009

This Friday there are also a few videos from Yahoo as well. If you know of any good Yahoo (or adCenter – some on Microsoft) YouTube channels, please leave a note in the comments and I’ll add them to the list of subscriptions.

Google UK did a fun video on Organise your account for better results! (You can tell it’s UK by the spelling of Organize. This is why you should have different US and UK campaigns even though we both speak some dialect of English).

My favorite video of the week is Planning and Running your First Experiment with Google Website Optimizer as it has an actual demo of the website optimizer. Multivariate really isn’t a scary word.

If you’re a tech junkie and have been wondering what the Chrome OS would look like, here it is: Google Chrome OS Open Source Project Announcement. I have a lot of thoughts around this one; such as Google Gears needs to be about 100x better before this will truly work; but at least Google realizes this should only be on netbooks at the moment.

And lastly, if you wanted to see the entire Physicians Marketing Webinar that was posted earlier this week; but was missing the last 30+ minutes; the full version is finally live and can be seen here: Connecting with Physicians Online Webinar

New Videos from Google Channel UK

New Videos from Google Business

New Videos from Yahoo Ad Buzz’s Favorites

New Videos from Google

New Videos from Google Webmaster Help

New Videos from website optimizer

New Videos from Google Apps

Google Apps Premier Edition – Innovation Year in Review Webinar

New Videos from Google Developers

YouTube Direct Screencast

New Videos from Google tech talks

Posted by Brad Geddes aka eWhisper | Filed Under PPC Marketing Blog, Video | Leave a Comment

How to Video: Getting Started with Website Optimizer is Easy

November 20, 2009

Google’s website optimizer is an amazing tool, at a great price point – free. It allows you to do A/B testing or multivariate testing of your pages to see which ones increase conversion rates.

It sounds complicated – and on the backend it is. However, it’s not that hard to get started with website optimizer and get tests up and running. Google recently did an hour and a half webinar on the Website Optimizer with a live demo of creating actual experiments so you can see how to get up and running.

If you haven’t used the optimizer yet, or you are scared to use it as it sounds too technical – then this is a great video for you to watch. It’s pretty long, so if you just want to see an actual experiment being created jump to minute 41.

If you are reading this post outside of the blog (such as in email) you may need to click through to the website to view the video.

Posted by Brad Geddes aka eWhisper | Filed Under Conversion Optimization, PPC Marketing Blog, Video | Leave a Comment

Barrack Obama’s Campaign Used the Same Optimization Methods that You Can Access for Free

November 17, 2009

It’s easy in the small to medium enterprise world to look at huge companies and think they have access to special tools, people, or metrics that cause them to ‘win’.

While some large companies do have custom software, the advances in technology is lowering the metrics gap between large and small companies.

Google Website Optimizer and Google Analytics are both free programs that any company can use to make data driven decision. Guess what? Obama’s campaign used these same free tools to determine what combinations lead to higher donations and other visitor engagement methods.

Here is a video (it’s hand shot by an engineer at the talk, so it’s not completely steady) where someone who worked on Obama’s campaign looks at the software and the metrics used to win an election.