New Videos for the week of 1/25/2010
January 29, 2010
The new video for this week our out and there are a few favorites we’re going to promote this week.
The first does not come from YouTube, but from Yahoo. See the major changes at Yahoo Search Marketing.
I don’t know many people who have bought Google TV ads yet (if you have a story to share, just let me know). However, this video from Google TV Ads is not just about creating TV ads; it has some nice info about creating messages as well.
Over the past week, Google has made two major changes to Mobile ads. The first one is the ability for you to customize which carriers and operating systems will show your ads. The second one allows you to use clickable phone numbers in your mobile ads that are shown on ‘Phones with full HTML browsers’. You could already add a clickable phone number to a standard mobile ad. Here’s a video explaining how this works with your local business center account.
The Rest of the Videos
Here are the newest videos from each of your subscriptions. To change the subscriptions for which you receive updates, or to turn off updates, go to your email options
New Videos from Fast Forward
- How have you leveraged new marketing platforms to bring awareness of your cause?
- Comment Mazda différencie concrètement son message marketing pour marché francophone?
- How did you navigate through brand transformation?
- How can marketers leverage technology to enhance their marketing messages?
- What role is social media/user generated content playing in your marketing strategies?
New Videos from Google Business
New Videos from At Google Talks
New Videos from Google
New Videos from Google WebmasterHelp
- Is cross-linking websites bad?
- 2010 search predictions
- State of the Index 2009
- What are some best practices for indicating breadcrumbs?
New Videos from Google Apps
- Print settings for document annotations in Google Docs
- Translate a word, phrase, or document in Google Docs
- Use the Equation Editor in Google Docs
New Videos from google tech talks
- The Role of Sacramental Plants in Sustainable Communities in the Western Amazon
- The Hardest Questions Aren’t on the Test: Lessons from an Innovative Urban School
- SourceMap.org: Mapping Your Footprint
- Go Behave! A BDD Framework for the Go Programming Language
- Handmade Expressions: Fighting Poverty Through Fair Trade
The AdWords Seminars for Success Series is Stopping in San Diego
January 19, 2010
The AdWords Seminar for Success series is heading to San Diego.
When: February 23 & 24
Where: DoubleTree Hotel San Diego Downtown
1646 Front Street
San Diego, CA
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
See What Other Attendees Have Said:
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
President
lpo-consulting.com/
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has “paralysis by analysis” written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an ‘amateur’ like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.
Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.
Valeri Volkov
United City Group Clearwater, FL
Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.
Jay Papineau
IT Manager
Northwest Clinical Research Center
I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.
Walt Monk
Owner
WebWelcomer.com
You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.
Kenneth H. Butler
Butler Information Technologies, Inc.
Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.
Dennis
Wicked Media NV
I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!
John MacKenzie
President
EthicalHost.ca
The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
Rick D. from Minneapolis
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Anonymous
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Anonymous
Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.
Debbie Formica
Martindale’s Natural Market
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Bill S.
I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!
Brian Groce
Clear Notions Studio
I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.
James Bird
marshalfirth.com
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon?
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
Anonymous
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!
Tony Mandarich
Mandarich.com
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Matt Nelson
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
The SEMMY Nominations are Out – 2 More Nominations for Brad Geddes
January 15, 2010
The SEMMYs honor the best articles and blog posts in various search marketing categories for the previous year. This year, I received two nominations. One for a post here at bg Theory, and another one for an article at Search Engine Land.
Since others nominate these articles, I can’t choose them. If I would have nominate my own articles for 2009 of course I’d have picked more than two, and here is the entire list:
- Search Engine Land Articles
- How To Bid Profitably On Non-converting Keywords
- 5 Ways To Track Phone Calls Generated From PPC Clicks
- Beginners Guide To Creating Mobile AdWords Campaigns
- Ignoring The Content Network? Think Again To Vastly Improve Conversions
- Everything You Need To Know About AdWords Display URLs
- bg Theory Blog
- http://www.bgtheory.com/blog/you-are-not-your-target-market/
- How to Create Google Analytics Profiles that Lead to Profitable Actions
- Privacy or Convenience? Which path will you take with Firefox and Google AdWords?
- AdWords Retiring Google Mobile Business Pages – Quick Mobile Site Creation Guide
- Case Study Showcases Conventional Wisdom Failing when Search and Content are Not Treated Separately
- Step by Step Guide to Checking your Entire PPC Account for Broken Links
- Other Places
- Keyword Research & Refinement in 3 Easy Steps RSS Ray. I’d link to the interview that went along with the post, but I can’
- ROI Implications of PPC Campaign Management Tactics Webmaster Radio Interview on PPC Rockstars
SEMMY Nominations Throughout the Years
2010
- Microsoft adCenter & Google AdWords Resources to make your life easier when Yahoo Search Marketing is replaced by adCenter
Brad Geddes, bgTheory | 7/29/09 - 7 Incredibly Valuable But Underused Free Tools For PPC Marketers
Brad Geddes, Search Engine Land | 12/7/09
2009
- What Yahoo’s New Minimum Bid Means To You
Brad Geddes, Search Engine Land | 4/28/08 - What Should You Do When Quality Score Kills Your Keywords?
Brad Geddes, Search Engine Land | 7/25/08 - 9 Myths Of Landing Page Quality Score
Brad Geddes, Search Engine Land | 12/8/08
2008
- How to Lower Your AdWords Minimum Bid
Brad Geddes, eWhisper | 4/16/07 - Understanding IP Targeting for PPC Campaigns
Brad Geddes, eWhisper | 1/28/07
I’d also recommend reading articles in your favorite categories at the SEMMY’s website as a tremendous amount of work goes into picking and categorizing all of these articles throughout a year. Here is the PPC category.
AdWords Updates Display URL Policy – New Policy Still Falls Short
January 14, 2010
Google has finally updated their Display URL policy so that if you use a shared domain (such as blogspot), then you need to be more accurate in your portrayal of the destination URL.
For instance, if your URL was: mybusiness.blogspot.com, all you had to do was use blogspot.com in your destination URL and you would meet the policy. In fact, you could have even used YourCompetitor.blogspot.com as the display URL and taken them to your page.
While blogspot is an easy one to pick one, I think that this ruling occurred (and will be modified one more time) because of the sudden influx of Google.com URLs.
Legitimately Use Google.com as Your Display URL
If you use Google Apps or Google Pages, then you can have a site hosted at:
sites.google.com/a/Customize
If site.google.com/a/Customize is the destination URL, you can use Google.com as the display URL.
With Blogspot, every site has a subdomain and therefore this is an easy ruling to apply.
With Google pages and Google sites, the URL is a folder and not a subdomain and therefore makes it difficult to pick a URL that accurately describes where the user is going.
In fact, you may see destination URLs that are: Google.com/AdWords or Google.com/Coupons that actually go to sites.google.com/a/SpammyOffer.
This is a good move from Google, it just needs to go further to clarify how to handle folders within a subdomain or what constitutes ‘additional information’ that is actually relevant to the consumer.
The First AdWords Seminar of 2010 Will be in Houston
January 13, 2010
The AdWords Seminar for Success series is heading to Houston.
When: February 16th & 17th
Where: Hilton Houston Westchase
9999 Westheimer Road
Houston, Texas 77042
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
See What Other Attendees Have Said:
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
President
lpo-consulting.com/
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has “paralysis by analysis” written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an ‘amateur’ like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.
Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.
Valeri Volkov
United City Group Clearwater, FL
Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.
Jay Papineau
IT Manager
Northwest Clinical Research Center
I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.
Walt Monk
Owner
WebWelcomer.com
You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.
Kenneth H. Butler
Butler Information Technologies, Inc.
Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.
Dennis
Wicked Media NV
I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!
John MacKenzie
President
EthicalHost.ca
The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
Rick D. from Minneapolis
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Anonymous
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Anonymous
Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.
Debbie Formica
Martindale’s Natural Market
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Bill S.
I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!
Brian Groce
Clear Notions Studio
I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.
James Bird
marshalfirth.com
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon?
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
Anonymous
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!
Tony Mandarich
Mandarich.com
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Matt Nelson
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
ShareThis
Recent Posts
- Fred Vallaeys and Brad Geddes Interviewed on Your book is Your Hook Radio Show
- My SES San Francisco Agenda: Where I’ll be speaking and the sessions I’m most looking forward to seeing
- Advanced Google AdWords is Now Available in Kindle Format
- How to use SEO Ranking Factor Charts to Increase Your Rankings
- The Officially Supported AdWords Seminars are Coming to New York City
- What motivates you? Hint: It’s actually not money
- How to read 300+ blogs a day and still have time to implement new creative ideas
- Advance Google AdWords Breaks into Amazon’s Top 2k List
- Avoid the Downward Quality Score Spiral
- Inside a Marketers’ Mind: Introducing the new bg Theory site with explanations of our redesign