2010

February 19, 2010

Google has not created many new videos for AdWords in the past few weeks. However, they have launched a new social networking option in GMail called Buzz. Our featured video looks through Google Buzz.

Another video that is worth watching is about reaching Mom’s online: MomDotCom Webinar 2/9/2010

New Videos from GoogleChannelUK

New Videos from GoogleBusiness

MomDotCom Webinar 2/9/2010

New Videos from AtGoogleTalks

New Videos from Google

New Videos from GoogleWebmasterHelp

New Videos from GoogleApps

New Videos from GoogleTechTalks

Written by Brad Geddes aka eWhisper · Filed Under Blog, Video | Leave a Comment

What Does the Browser Say About Your Site?

February 10, 2010

You should always be aware of what your sites look like in different browsers, and check your Web of Trust rating.

The other day I was looking around at CrowdSpring, a website that is fairly trustworthy and does not have any major security flaws that I’m aware of – definitely not a site that is trying to infect your browser. The site worked just fine in FireFox and Internet Explorer. However, I was using Chrome (one of the fastest growing browsers that is already up to 10% market share) the browser stopped me from even continuing to a section of the site and told me there was something wrong with the servers and that a hacker might be involved and that I should really leave the site.

It turned out it was a server configuration error on crowdspring’s side that was fixed fairly quickly. However, if they had not been alerted by someone – or worse, never check their site in multiple browsers – they may have just continued to lose new customers without understanding why.

This is why it is so important to look at your site in different browsers. Don’t just look at the the homepage, look at your internal pages, especially your conversion pages.

If you do not want to maintain multiple browsers and machines, Cross Browser Testing is a paid solution that can help you out.

Testing your site in multiple browsers is easy. Fixing some of the issues might be difficult – but at least you’re aware of the problem. Not looking around you site in multiple browsers is an easy way to isolate visitors and lose customers to your competition.

Written by Brad Geddes aka eWhisper · Filed Under Blog, Browsers, Usability | 1 Comment

Advanced AdWords Seminar Coming to Washington DC

February 3, 2010

The AdWords Seminar for Success series is heading to Washington DC.

When: March 9 & 10
Where: The Westin Grand
2350 M Street NW
Washington D.C. 20037

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

$100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
2 USB Thumb Drives with Presentation Materials (1 for each day)
Other Google Goodies

See What Other Attendees Have Said:

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session	Afternoon Session
Psychology of Search Best Practices for PPC Success Understanding Keywords Keyword Research Long Tail Keywords Wide vs. Deep Keywords Negative Keywords Search Query Reports Discovering Effective Keywords AdWords Keyword Tool Spidering Websites Competitive Research Creating Compelling Ad Copy Connecting with the Searcher Unique Selling Proposition Benefits vs. Features Landing Pages that Convert Showcasing the Answer Where to Send Traffic Best Practices Usability Overview Advanced Optimization Techniques Boosting Your PPC Traffic Dynamic Keyword Insertion Ad Preview Tool Increasing Page Views Increasing PPC Conversion Rates Ad Copy Calls to Action Optimizing Landing Pages Open Q&A	Quality Score Demystified What is Quality Score How Actual CPC is Calculated Quality Score Factors How to Increase Your Quality Score Using Keyword Reports Beyond Text – Multimedia Ads Video Ads Image Ads Widget Ads Display Ad Builder Content Network Deep Dive Overview of the Content Network Data: Placement Performance Report Demographics Reports Content Network Optimization Placement Targeting Enhanced Campaigns Content Campaign Organization AdSense Preview Tool Ad Planner Advanced Geographic Targeting The Technology Effectively Reaching Local Audiences Local Business Ads Geographic Performance Reports AdWords Editor: Quick and Easy Account Changes Live AdWords Editor Demo Making Large Account Changes in Minutes Google Analytics Implementation Open Q&A
**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products

Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session	Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work Ad Delivery Bidding Types Max CPC Preferred Bidding Conversion Optimizer Budget Optimizer Learn How to Track Conversions Implementation Measurement Exploring ROI and Profit Calculating Bids Effective Bidding Strategies Position Preference Ad Scheduler Basic Advanced Time Sensitive Ads By Location My Client Center Successful Account Organization When to Create Campaigns Content vs. Search Budget Geography Product or Service Types Ad Scheduling When to Create AdGroups Organizing Ads and Keywords	Find Effective Messages through Split Testing Overview of Testing Ad Delivery Methods Statically Relevant Information Ad Copy Testing Advanced Ad Writing Split Testing Ad Copy Ad Performance Reports Landing Page Testing Where to Send Traffic for Testing How to Test Page Layouts Split Testing Landing Pages URL Performance Reports Profit Per Impression Combined Landing Page and Ad Testing Variations Understanding the Reports Lifetime Visitor Values Be More Productive Using AdWords Reports Keyword Report Search Query Performance Other Reports Google Analytics Reporting Site Overlay Conversion Funnels AdWords Account Navigation Click Quality and Reporting Even More Tools for Effective Research Ad Planner SK Tool Trends Widget Ads Resources Open Q&A
**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon?

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

Written by Brad Geddes aka eWhisper · Filed Under Blog, Speaking Events | Leave a Comment

Broad Match + Negative Keywords = A Profitable Long Tail

February 2, 2010

My newest Search Engine Land column is now out titled: Broad Match + Negative Keywords = A Profitable Long Tail.

Start with these 4 ideas:

The ‘long tail’ of keywords is useful to add to PPC campaigns
20% of all searches on Google have not been seen in the past 90 days (you just can’t have every negative keyword)
Broad match is often undervalued and often its suggested to not use it
Negative keywords are incredible for shaping when your ads are triggered

When trying to reach the long tail of keywords – since you just cannot simply have every keyword in your account, a combination of broad match long tail keywords combined with negative keyword to filter out unwanted traffic can be a potent combination.

This week’s column looks at these points in depths and how to use negatives across the 3 major engines.

Written by Brad Geddes aka eWhisper · Filed Under Blog, PPC Info | Leave a Comment