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Colorado Advertising

Posted: August 21, 2005

Colorado Advertising

Colorado is a state of grand, sweeping vistas and diverse cultural exchange. From the slopes of the Rocky Mountains to the Mile High city itself, Colorado offers the nature lover and urbanite both the ability to indulge in the world at its best.

A state built around the idea of nature’s immense power to impress, Colorado still manages to house cities of international stature. Boulder with its University and youth culture, and Denver with its metropolitan nature and high name recognition are both situated mere miles from scenic untouched natural beauty.

For the small business owner, Colorado represents a level of opportunity as vast as the Rockies themselves. But how to capture that opportunity is the question on many Colorado entrepreneur’s minds.

In a state like Colorado, people use internet searches in order to learn about the main industries that are of interest to them. Indeed, if one had knowledge of which industries are most searched, then a well placed advertising campaign on those sites could create the kind of consumer reactions that all business owners crave.

Here is some important information about Colorado advertising and the opportunities therein.

Top Online Verticals in Colorado:

real estate
vacation
Colorado Rockies vacations
lottery
Wildlife
lawyer
Accounting
travel
camping
state parks
hiking
bed breakfast
river rafting
cabin
hotel
fishing

Important Colorado Statistics:

Geographic Area: Colorado

Population: 4,301,261
Sex: Male (50.4%)
Female (49.6%)
Median Age: 34.3

Race:

White (82.8%)
Black or African American (3.8%)
American Indian and Alaska Native (1.0%)
Asian (2.2%)
Other (7.2%)

Largest Cities:

Denver
Colorado Springs
Aurora
Lakewood
Fort Collins

Largest Counties:

Denver County
Douglas County
Arapahoe County

Languages Spoken:

English (84.9%)
Spanish (10.5%)
Other Indo-European languages (2.5%)
Asian and Pacific Island languages (1.6%)

Colorado Income Levels:

Median Income (individual): $47,203
Median Income (family): $55,883

Top Occupations:

Management, professional, and related occupations (37.4%)
Sales and office occupations (27.2%)
Service occupations (13.9%), Construction, extraction, and maintenance occupations (10.5%)
Production, transportation, and material moving occupations (10.5%)

Top Industries:

Educational, health and social services (17.0%)
Retail trade (11.8%)
Professional, scientific, management, administrative, and waste management services (11.7%)
Construction (9.1%)
Manufacturing (9.1%)

Looking at these verticals it is clear that Colorado has a plenty of large industries ripe for an online advertising campaign. Real Estate and travel are large verticals, as are any industry that deals with the outdoors.

No matter what small business you run, there is a vertical that can be linked to your site with a large amount of success. You may not give guided fishing tours, but your company may be related to fishing in some way, and in that case you could advertise on the fishing tour web site. There is a built in audience and customer base that will almost instantly increase the sales of your goods and services.

In order to effectively market your small business, it is necessary to target the sites that receive the largest amount of searches that is most related to your company.

Targeted online marketing can turn your small business into a profit machine, by turning the interest that already exists in Colorado’s many contrasting pursuits and creating a link from there to your company.

Imagine turning all those thousands of Colorado related searches into an advertisement for your company.

In a land as vast and limitless as Colorado the necessary business acumen can change public interest into serious profit for your small business.

Make your profits Rocky Mountain high with a precision-targeted advertising campaign that is specifically tailored for your small business.

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