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Iowa Advertising

Posted: August 22, 2005

Iowa Advertising

Iowa is, in many ways, the agricultural center of the Midwest. From an Indian word meaning “this is the place”, Iowa represents just that for millions of Americans.

Iowa, with its central location, can be seen as a meeting place for the modern cities of the west coast and the industry of the east coast.

With almost a tenth of the nation’s agricultural produced in this mid-sized state alone, Iowa stands in a class by itself in terms of soybean, corn, and hog production.

But for the small business owner in Iowa, agriculture isn’t the only line of sight towards high profits. Iowa’s manufactured goods top the state’s agriculture by a factor of two, mostly in the fields of food related machines, electrical equipment, and the publishing industry.

But in a state so remarkable for its productive ability, how does a small business get noticed?

One way to break out of the local market and enter the statewide and global arena is Internet advertising.

Top Online Verticals in Iowa:

lottery
state fair
travel
realty
court
cubs
court online
newspaper
jobs
city press citizen
workforce development
workforce
telecom
student loan
real estate
lawyer

Important Iowa Statistics:

Geographic Area: Iowa
Population: 2,926,324
Sex: Male (49.1)
Female (50.9)
Median Age: 36.6
Race: White (93.9%), Black or African American (2.1%), Asian (1.3%), Other (1.3%)
Languages Spoken: English (94.2%), Spanish (2.9%), Other Indo-European languages (1.8%), Asian and Pacific Island languages (0.9%)

Largest Cities:

Des Moines
Cedar Rapids
Davenport
Sioux City
Waterloo

Largest Counties:

Polk County
Linn County
Scott County

Iowa Income Levels:

Median Income (individual): $39,469
Median Income (family): $48,005

Top Occupations:

Management, professional, and related occupations (31.3%)
Sales and office occupations (25.9%)
Production, transportation, and material moving occupations (18.1%)
Service occupations (14.8%)

Top Industries:

Educational, health and social services (21.8%)
Manufacturing (17.0%)
Retail trade (12.0%)
Finance, insurance, real estate, and rental and leasing (6.7%)

Advertising in Iowa

Iowa has often been the subject of interest from around the nation. From having the first Creative Writing program at the University of Iowa to being the setting for the Hollywood movie The Hustler, Iowa has never let its landlocked status affect its ability to communicate with the world at large.

For the small business owner, Iowa can be as good a place to enter the global market as New York City. With Internet advertising, your goods and services can be marketed outside of Iowa to the people who want to see them most.

The online verticals listed above show how much interest people inside and outside Iowa have in Iowan industry. It is possible to convert that interest into a specific interest in your company.

Imagine two separate companies that begin to sell a new form of high-lycopene tomato around the same time. After a few months it’s clear that one company is doing far better than the other. This is because one company decided from the beginning to expand their company to a wider market with online advertising. With online advertising it was possible to convert people’s online searches for top verticals such as real estate, attorneys, outdoor activities into a wider customer base and more sales.

Online advertising is the best way to expand your company outside of the bounds of Iowa. With a targeted online marketing campaign specifically designed for your small business, the power of Internet searches can be harnessed for you, creating more customers, more sales, and more profit for you.

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