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Missouri Advertising

Posted: August 22, 2005

Missouri Advertising

Missourians traditionally have a reputation as being a group that are dependable, shrewd, jovial and the salt of the earth. Their moniker “Show-me State,” has been well-earned over the years, with Missouri laying claim to such skeptics as the buck-stopping President Harry S. Truman and timeless American author Mark Twain, whose cutting satire and incisive social criticism revealed a fierce commitment to preserving independent thought.

Missouri has also been home to many noted scientists, entertainers, athletes, and personalities such as Yogi Berra. A major state for almost every type of industry, as well as an agricultural powerhouse, Missouri is uniquely positioned to offer opportunity to promising small businesses.

Missouri, having faced the loss of some its farmland to floods, has a vested interest in promoting conservation in the forms of preserved lands and flood control. Despite being one of the nation’s leading agricultural producers, Missouri derives most of its income from other types of industry with heavy manufacturing, such as for aerospace industries, leading the state’s production.

Top online verticals for Missouri:

lottery
mortgage
loan
real estate
power ball
department of revenue
travel
newpapers
state parks
lawyer
auction
department of conservation
hotel
case net
child support
botanical garden
state fair

Important Missouri statistics:

Geographic Area: Missouri
Population: 5,595,211
Sex: Male (48.6%)
Female (51.4%)
Median Age: 36.1
Race: White (84.9%), Black or African American (11.2%), American Indian and Alaska Native (0.4%), Asian (1.1%), Other (0.8%)
Languages Spoken: English (94.9%), Spanish (2.1%), Other Indo-European languages (1.9%), Asian and Pacific Island languages (0.8%)

Largest Cities:

Kansas City
St. Louis
Springfield
Independence
Columbia

Largest Counties:

St. Louis County
Jackson County
Greene County

Missouri Income Levels:

Median Income (individual): $37,934
Median Income (family): $46,044

Top Occupations:

Management, professional, and related occupations (31.5%)
Sales and office occupations (26.9%)
Production, transportation, and material moving occupations (16.3%)
Service occupations (15.0%)

Top Industries:

Educational, health and social services (20.4%)
Manufacturing (14.8%)
Retail trade (11.9%)
Arts, entertainment, recreation, accommodation and food services (7.8%)

Advertising in Missouri

Despite being home to many major industries, highly productive agriculture and a variety of lucrative mineral deposits, Missouri has not been content to rest on its laurels. In recent years the state has focused on drawing tourists. The state’s attractions include attractive mid-sized cities (such as the world-famous St. Louis), historical sites, and more recently, resorts. Fishing in Missouri’s many lakes and a variety of unique cultural events such as country music shows make Missouri a major destination.

The foundation is set for Missouri to continue building an economy that is increasingly diverse, inter-state, and international. High-tech industries, including those geared towards large-scale US government projects, have provided a counterpart to the state’s growing agricultural industry. While it may seem obvious that Missouri is a state prepared to Show-you Opportunity, what may not be so obvious is how to get started with a great new Missouri business.

There are many steps to starting a business, and many more to making it into a successful, satisfying venture. It should come as a relief to learn that new advertising techniques such as search-based online advertising are taking some of the hassle and expense out of finding new customers.

What makes search-based online advertising different from other methods is its focus. It helps your ads be found by the people most likely to be interested in them. When people use the Internet to locate information on a topic, such as conservation or real estate in Missouri, your environmental consultant or broker ad will appear.

Now’s the perfect time to learn more about the opportunities available for entrepreneurs in Missouri, as well as what search-based online advertising can do for your business.

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