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Nebraska Advertising

Posted: August 22, 2005

Nebraska Advertising

Nebraska is known for its vast, rolling plains, whose desolate beauty is of the type that inspired such notable American artists as author Willa Cather and film director Alexander Payne. Beyond its natural beauty, Nebraska also has a prominent university system. People throughout the country enjoy following several of Nebraska’s highly competitive college sports programs.

Universities contract for several kinds of services, ranging from construction to clothing design to printing services to IT. Opportunities to work for a Nebraska university are numerous and lucrative. Despite the perception of Nebraska as a state whose only industry is agriculture, nothing could be further from the truth. While it’s true that Nebraska’s economy revolves around agricultural production and processing, an ear of corn is only the tip of the iceberg.

Nebraska’s growing population has also led to growth in information processing and call centers. Its major cities are headquarters for several telecommunications and insurance companies. Nebraska is an exciting state in the midst of great economic change and opportunity.

Top Online Verticals for Nebraska:

furniture mart
university
coeds
lottery
game park
real estate
football
baseball
furniture
newspaper
state park
lawyer
humane society
workforce development
cornhuskers
dmv
health home services
jobs

Important Nebraska Statistics:

Geographic Area: Nebraska
Population: 1,711,263
Sex: Male (49.3%)
Female (50.7%)
Median Age: 35.3
Race: White (89.6%), Black or African American (4.0%), American Indian and Alaska Native (0.9%), Asian (1.3%), Other (2.8%)
Languages Spoken: English (92.1%), Spanish (4.9%), Other Indo-European languages (1.7%), Asian and Pacific Island languages (0.9%)

Largest Cities:

Omaha
Lincoln
Bellevue
Grand Island
Kearney

Largest Counties:

Douglas County
Lancaster County
Sarpy County

Nebraska Income Levels:

Median Income (individual): $39,250
Median Income (family): $48,032

Top Occupations:

Management, professional, and related occupations (33.0%)
Sales and office occupations (26.4%)
Production, transportation, and material moving occupations (15.1%)
Service occupations (14.6%)

Top Industries:

Educational, health and social services (20.7%)
Manufacturing (12.2%)
Retail trade (12.1%)
Finance, insurance, real estate, and rental and leasing (7.7%)

Advertising in Nebraska

The odds are good that if you’re doing business in Nebraska, you will need to be in contact with people throughout the country. Whether you’re operating an information-processing center or an agricultural distributor, it’s important to make sure that you’re not missing out on the tri-state or national markets.

It’s hard to be competitive and make your company known outside of your own area. Industry newsletters, direct mailings, and trade conferences can all help, but to draw in new business, you need to cast a wide net. Online search-based advertising has become increasingly popular as more people find out about this direct, cost-effective method.

Nebraska is home to US military bases, metal reserves, impressive manufacturing capability, and an agricultural industry dedicated to innovation and conservation. As surprising as it sounds, the state that was once home to Buffalo Bill now has a university system conducting research that drives agricultural industries invested in improving soil quality, crop efficiency, and conservation.

Tourism is popular in Nebraska; natural attractions such as the Rocky Mountain foothills and the unique alkali lakes draw visitors, as do Nebraska’s numerous historical sites. Nebraska has been situated at the heart of the US’ westward expansion, as well as more modern forms of conveyance such as the transcontinental railroad.

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