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New Jersey Advertising

Posted: August 22, 2005

New Jersey Advertising

For tourists, New Jersey offers everything from gambling paradise Atlantic City to a variety of natural wonders. Lakes, mountains, and beaches are all popular destinations in New Jersey. Despite tourism being a major industry, the pleasures of New Jersey are often reserved for its residents, who manage to escape the busy tangle of interstate highways, turnpikes, and airport and shipping traffic to find a more serene, natural New Jersey. As this state becomes increasingly metropolitan in response to its booming, diverse economy and robust interstate connections with major cities such as Philadelphia and New York, New Jersey increases in popularity amongst those interested in starting or expanding a business.

While the bedrock of New Jersey’s economy is chemical production, it seems there is no market left untouched in this highly industrious state. Consumer and industrial goods such as clothing, machinery, and pharmaceuticals are widely produced in New Jersey, as are agricultural products.

Top Online Verticals for New Jersey:

lottery
lawyer
transit
cosmetic surgeon
real estate
dwi lawyer
dmv
massage
incorporate
newspaper
mortgage
hotel
escort
personal injury lawyer
motor vehicle
lottery result
job

Important New Jersey Statistics:

Geographic Area: New Jersey
Population: 8,414,350
Sex: Male (48.5%)
Female (51.5%)
Median Age: 36.7
Race: White (72.6%), Black or African American (13.6%), American Indian and Alaska Native (0.2%), Asian (5.7%), Other (5.4%)
Languages Spoken: English (74.5%), Spanish (12.3%), Other Indo-European languages (8.4%), Asian and Pacific Island languages (3.5%)

Largest Cities:

Newark
Jersey City
Paterson
Elizabeth
Woodbridge

Largest Counties:

Bergen County
Essex County
Middlesex County

New Jersey Income Levels:

Median Income (individual): $55,146
Median Income (family): $65,370

Top Occupations:

Management, professional, and related occupations (38.0%)
Sales and office occupations (28.5%)
Service occupations (13.6%)
Production, transportation, and material moving occupations (12.0%)

Top Industries:

Educational, health and social services (19.8%)
Manufacturing (12.0%)
Professional, scientific, management, administrative, and waste management services (11.5%)
Retail trade (11.3%)

Advertising in New Jersey

Despite New Jersey’s recent move away from its former status as bedroom community for employees of corporations in larger, neighboring economic areas, New Jersey maintains strong business ties throughout the tri-state area. With more and more corporations opening their doors in New Jersey, the state has become a magnet for ambitious entrepreneurs from every industry, anxious to provide products and services to major corporations or cater to the brisk tourist trade.

In this bustling environment, filled with billboards and TV spots for all kinds of businesses in a small area, competition is bound to be fierce. A way to gain an edge is through search-based online advertising. Targeting your ads towards people most likely to be potential customers helps you stretch your advertising dollar while producing good results for your business.

New Jersey, the Garden State, is sometimes attached to an unfair reputation as a state lacking in natural beauty. Visitors who pass through quickly, or fly into its airports as an alternative to those in New York, are often exposed to a cross-section of the state not representative of the whole. It’s true that New Jersey is a massive manufacturing, production, and industrial center, but as tribute to its layout it is also home to expanses of comfortable suburbia and a full fifth of it is highly lucrative farmland. This balance is achieved despite New Jersey being the most densely populated state in the union.

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