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Ohio Advertising

Posted: August 22, 2005

Ohio Advertising

Ohio is a beautiful state full of varied terrain; it offers everything from foothills and mountains in the southeast to the shore of massive Lake Erie. In between these two natural features is mostly flat, fertile country that, despite its natural mineral riches, has major manufacturing and commerce companies leading industry in the state. Ohio has excellent, progressive universities that enjoy well-established relationships with universities and colleges abroad, offering their students expanded horizons.

Ohio is one of the most metropolitan states in its region. Ohio has several highly developed centers of culture and commerce, most notably Columbus, Cleveland, and Cincinnati. Throughout Ohio are several cities (and surrounding areas) that specialize in the manufacture of certain specific goods. Unlike some other states in the region, Ohio enjoys the benefits of being able to situate ports on Lake Erie. Given Ohio’s combination of natural beauty, robust industry and agriculture, large cosmopolitan cities and widely available business opportunities, it is no surprise that it has become an exciting place to start or expand a business.

Top online verticals for Ohio:

lottery
university
state parks
lawyer
bmv
newpapers
Ohio state football
travel
vacation
hotel
real estate
department of taxation
bureau of motor vehicle
unemployment
corporation
sea world
jobs
correctional department
camping

Important Ohio Statistics:

Geographic Area: Ohio
Population: 11,353,140
Sex: Male (48.6%)
Female (51.4%)
Median Age: 36.2
Race: White (85.0%), Black or African American (11.5%), American Indian and Alaska Native (0.2%), Asian (1.2%), Other (0.8%)
Languages Spoken: English (93.9%), Spanish (2.2%), Other Indo-European languages (2.8%), Asian and Pacific Island languages (0.8%)

Largest Cities:

Columbus
Cleveland
Cincinnati
Toledo
Akron

Largest Counties:

Cuyahoga County
Franklin County
Hamilton County

Ohio Income Levels:

Median Income (individual): $40,956
Median Income (family): $50,037

Top Occupations:

Management, professional, and related occupations (31.0%)
Sales and office occupations (26.4%)
Production, transportation, and material moving occupations (19.0%)
Service occupations (14.6%)

Top Industries:

Manufacturing (20.0%)
Educational, health and social services (19.7%)
Retail trade (11.9%)
Professional, scientific, management, administrative, and waste management services (8.0%)

Advertising in Ohio

Like many states in the region, Ohio’s economic growth was hindered by area-wide economic woes, but thanks to its diverse, well-grounded, fundamental industries, it has fared better than the majority of states in the region and has maintained its reputation as a major manufacturing center. In addition to mineral extraction and manufacturing, Ohio produces a wide variety of agricultural products, ranging from staple crops such as wheat and soybeans to dairy farms and ranches.

Banking companies and other corporations are increasingly turning to Ohio as a good place to take their business. Ohio also has several sports franchises and state parks that are major draws for tourism and business; Ohio is also home to the Pro Football and Rock and Roll Halls of Fame. The state’s economy has largely remained outside of the dot.com boom and bust, pursuing instead more traditional industries. Ohio is well positioned to accommodate all kinds of new and innovative businesses and entrepreneurs.

Those interested in taking advantage of the opportunities to do good business in Ohio’s real estate market, or in providing business-to-business services to the numerous corporations establishing themselves in Ohio should think now about how to stay ahead of the curve. The right move is to utilize a fast, reliable, and cost-effective advertising method such as search-based online advertising. Using search-based advertising is a smart idea because it allows your business to find new customers in a unique, innovative way. Advertising in the yellow pages of your local phone book puts ads in a place where interested people are likely to see them, but many business owners are realizing that this method is just too limited and too expensive. When you use search-based advertising, you are carrying out targeted advertising, not just in your community, but also throughout the entire Internet.

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