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Oklahoma Advertising

Posted: August 22, 2005

Oklahoma Advertising

An arid plain state, Oklahoma has produced much of what is considered quintessential American folk culture. The home state of influential singers such as Woody Guthrie, Vince Gill, and Garth Brooks, as well as such traditional American culture as square dance and quilting, Oklahoma is partially responsible for defining America. Additionally, the area surrounding modern-day Okalahoma was home to prominent Native American nations such as the Apache, Cherokee, and Comanche. The Trail of Tears (a massive emigration forced on Native American populations by then-president Andrew Jackson) passed through Oklahoma. Today Native Americans have a relatively large population in Oklahoma, making up approximately eight percent of the state’s total population and the state remains an important center of Native American culture.

Banking, tourism, real estate, and government work are rapidly developing, profitable enterprises in Oklahoma. Casinos are also popular in Oklahoma, and machinery manufacturing is big business. With its diverse industries of agriculture, manufacturing, and energy resource extraction, Oklahoma has what’s needed to increase its new, profitable corporate businesses.

Top online verticals for Oklahoma:

bank
hotel
restaurant
university
tax commission
newspaper
real estate
state parks
casino
Oklahoma city zoo
state department of education
lawyer
Oklahoma redhawks
jobs
mortgage
baseball
Shawnee Oklahoma tourism
department of human services
tourism

Important Oklahoma statistics:

Geographic Area: Oklahoma
Population: 3,450,654
Sex: Male (49.1%)
Female (50.9%)
Median Age: 35.5
Race: White (76.2%), Black or African American (7.6%), American Indian and Alaska Native (7.9%), Asian (1.4%), Native Hawaiian and Other Pacific Islander (0.1%), Other (2.4%)
Languages Spoken: English (92.6%), Spanish (4.4%), Other Indo-European languages (1.1%), Asian and Pacific Island languages (1.1%)

Largest Cities:

Oklahoma City
Tulsa
Norman
Lawton
Broken Arrow

Largest Counties:

Oklahoma County
Tulsa County
Cleveland County

Oklahoma Income Levels:

Median Income (individual): $33,400
Median Income (family): $40,709

Top Occupations:

Management, professional, and related occupations (30.3%)
Sales and office occupations (26.6%)
Service occupations (15.5%)

Top Industries:

Educational, health and social services (20.5%)
Manufacturing (12.5%)
Retail trade (12.0%)
Arts, entertainment, recreation, accommodation and food services (7.5%)

Advertising in Oklahoma

A state famous for the ambition and industry of its overeager homesteaders, Oklahoma came out of the gate fast, and while it may have stumbled, it hasn’t slowed down. Taking the 20th century’s industrial development in stride, Oklahoma struck it rich with the discovery of its extremely profitable energy resources: oil and coal, and later natural gas. Oklahoma’s agricultural industry failed it during the Great Depression-Dust Bowl era but the state now has a reputation as a major producer of livestock and staple crops.

The federal government is to this day one of the larger employers in Oklahoma. With so many stable industries such as government service, mineral and energy resource extraction, and agriculture, Oklahoma is eager to expand its corporate and small business sectors to put itself on the national map for more current business trends.

Accustomed to gearing its economy towards the processing and refinement of its natural resources and agricultural products, this Dust Bowl state is thirsty for entrepreneurs who can increase interstate business and diversify Oklahoma’s economy. Those who succeed in this environment will be those who can connect with customers from all over the country.

The best way to accomplish this if you’re operating a local business is to take advantage of information technology. New marketing methods such as search-based online advertising utilize technology to focus your advertising dollar squarely at those in a position to take advantage of what your business can offer.

The appeal of search-based online advertising can be explained as follows: if you are an Oklahoma-based manufacturer of oil extraction machinery, you can expose your business to interested companies in Texas and other oil producing states, and pay only for ads that will be viewed by people who have used the Internet to search for information about a term related to your business.

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