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South Dakota Advertising

Posted: August 22, 2005

South Dakota Advertising

South Dakota’s most famous tourist site is almost certainly historic Mt. Rushmore, but the state’s lesser-known natural marvels are also a big tourist draw. The South Dakota Badlands are often compared to the imagined landscape of some far away planet. The Badlands consist of sharply rising hills that have several colorful layers of minerals and sediment. Seeing the smooth grassy plains vanish into this startling landscape can really make visitors feel like they’re visiting another world.

But South Dakota is more than a memorial to presidents past and the host of strange and unique natural beauty. Towns such as Spearfish, South Dakota are very desirable places to live. Spearfish is a mid-sized but surprisingly cosmopolitan college town ringed by gently sloping hills. It enables its residents to enjoy both high-minded culture as well as the outdoors, offering a comfortable and engaging lifestyle to people of all ages.

With the amazing sights and comfortable living found in South Dakota, it’s no wonder that these days more and more people are finding new riches in those Black Hills so long after the discovery of gold.

Top online verticals for South Dakota:

game fish and parks
schools
mortgage
real estate
lawyer
tourism
newspaper
spearfish
vacation
lottery
hotel
travel
job service
banks
pheasant hunting

Important South Dakota Statistics:

Geographic Area: South Dakota
Population: 754,844
Sex: Male (49.6%)
Female (50.4%)
Median Age: 35.6
Race: White (88.7%), Black or African American (0.6%), American Indian and Alaska Native (8.3%), Asian (0.6%), Other (0.5%)
Languages Spoken: English (93.5%), Spanish (1.4%), Other Indo-European languages (2.8%), Asian and Pacific Island languages (0.4%)

Largest Cities:

Sioux Falls
Rapid City
Aberdeen
Watertown
Brookings

Largest Counties:

Minnehaha County
Pennington County
Brown County

South Dakota Income Levels:

Median Income (individual): $35,282
Median Income (family): $43,237

Top Occupations:

Management, professional, and related occupations (32.6%)
Sales and office occupations (26.5%)
Service occupations (15.6%)
Production, transportation, and material moving occupations (14.2%)

Top Industries:

Educational, health and social services (22.0%)
Retail trade (12.0%)
Manufacturing (11.1%)
Arts, entertainment, recreation, accommodation and food services (8.3%)

Advertising in South Dakota

It was originally the discovery of gold that propelled South Dakota’s development, and to this day natural resources are one of South Dakota’s major sources of income. Productive farmland covers much of the state, and consequently a great deal of South Dakota’s economy revolves around agricultural industry value-adding businesses such as food processing plants. Casinos are popular with locals, and are also an attractive draw for many tourists. South Dakota’s many attractions, from the Black Hills to the Badlands to Mt. Rushmore, promote the success of the state’s hospitality industry.

This forward-looking, rapidly changing state offers prospective entrepreneurs excellent chances for success, but prudent business owners will take matters into their own hands with a carefully planned, productive advertising strategy. Any marketing strategy should include Internet advertising, and with recent developments in the online marketing industry, business owners should be more optimistic than ever. The hot new technique is called search-based online advertising.

Search-based advertising is more desirable than other forms of advertising for several reasons, not the least of which is that it saves you money. It’s a strategy that helps hold down your advertising costs by ensuring that the money you spend on advertising connects your advertising message with people likely to be interested in your business. If someone is searching for “the Badlands,” your advertisement for a campground near the Badlands will appear next to their search results!

Search-based online advertising will help pave the road to success in South Dakota, allowing you to enjoy the state’s natural wonders, charming mid-sized cities, and the rich cultural heritage of the state’s many Native American Reservations.

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