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Texas Advertising

Posted: August 22, 2005

Texas Advertising

Texas is the biggest state in the continental US and over the years has cultivated a larger than life image that is now inescapable. The Alamo’s historic last stand, ten-gallon hats and business suits in one outfit, high-stakes poker, and endless miles of desolate beauty baking under an over-sized sun are cornerstones of this US state famously described as a “state of mind”.

As prevalent as this image of a state of cattle-rustlers and independence agitators is, the fact is that Texas is home to a highly industrialized, high tech economy that is every day more international, with growing ties to East Asian firms interested in capitalizing in the burgeoning tech and computer business opportunities in Texas.

With the abundance and diversity of Texas’ resources, its economy is major even on the global scale. Perhaps most famous for its production of cattle and oil, these two industries represent only a fraction of this state’s massive economy. Like they say, everything’s bigger in Texas, and that includes profits.

Top online verticals for Texas:

lottery
Texas Rangers
health insurance
department of public safety
lawyer
attorney general
education agency
workforce commission
real estate
parks and wildlife
department of transportation
dps
newspaper
workforce
dating
web design
mortgage
department of insurance

Important Texas statistics:

Geographic Area: Texas
Population: 20,851,820
Sex: Male (49.6%)
Female (50.4%)
Median Age: 32.3
Race: White (71.0%), Black or African American (11.5%), American Indian and Alaska Native (0.6%), Asian (2.7%), Native Hawaiian and Other Pacific Islander (0.1%), Other (11.7%)
Languages Spoken: English (68.8%), Spanish (27.0%), Other Indo-European languages (1.9%), Asian and Pacific Island languages (1.9%)

Largest Cities:

Houston
San Antonio
Dallas
Austin
Fort Worth

Largest Counties:

Harris County
Dallas County
Tarrant County

Texas Income Levels:

Median Income (individual): $39,927
Median Income (family): $45,861

Top Occupations:

Management, professional, and related occupations (33.3%)
Sales and office occupations (27.2%)
Service occupations (14.6%)

Top Industries:

Educational, health and social services (19.3%)
Retail trade (12.0%)
Manufacturing (11.8%)
Professional, scientific, management, administrative, and waste management services (9.5%)

Advertising in Texas

Texans have a reputation for being outgoing, uninhibited, and always willing to have a good time. This may explain part of why Texas is such a popular tourist destination, but it should be kept in mind that Texas is also the site of a NASA space center, popular resorts along the Gulf Coast, and dozens of state parks. Texas’s major cities (there are three with populations of over a million) are also important tourist centers, and Texas as a whole enjoys billions of dollars worth of tourist revenue each year.

This combination of a huge tourist industry and virtually unmatched industrial and agricultural production makes Texas one of the best states to do business in. Whether you’re pursuing business opportunities in a Texas specialty such as longhorn cattle or a more conventional industry such as real estate or electronics, it’s important to stay on the map in this oversized state.

The best way to do that these days is with a cost-effective advertising method that will allow you to connect with customers not only in Texas, but around the world as well. Search-based online advertising offers its users several unique advantages. Most importantly, your ads are potentially visible to anyone who can access the Internet and is interested in what your business provides. Marketing data analysis tries to pin down where are the best areas or demographics to target with your ads, but search-based online advertising lets the customers come to you. When someone uses the Internet to search for information about something, they are shown ads related to their web search. If one of those ads could be yours, imagine the possibilities for your business. If you’re setting up shop in Texas and need a great way to find customers, just choose search-based online advertising, and round ‘em up!

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