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Vermont Advertising

Posted: August 22, 2005

Vermont Advertising

A state with a small population and big dreams, Vermont has taken up more space on the national stage than one might expect from a state its size. The “Green Mountain State,” Vermont offers truly unique scenery. The lush, dark green rolling hills that stretch away from Vermont’s placid highways are not to be found anywhere else. Couple this with beautiful stretches of river, some of which feature nationally famous lighthouses, and its clear that Vermont has the potential to be a massive tourist draw.

The fact is, Vermont’s outdoor attractions such as skiing, hiking, and hunting bring in tourists from around the world. But Vermont has much more to offer than natural beauty. Alongside its pristine forests and incomparable mountains are urbane mid-sized cities, solid manufacturing industries, and a vibrant small business community that enjoys a consumer-mindset that seeks out products that are both local and unique rather than mass-produced out of state.

Top online verticals for Vermont:

teddy bear
casting
real estate
vacation
country store
bed breakfast
travel
lodging
lottery
newspaper
inn
tourism
state parks
lawyer
dmv
tire
hotel
jobs
resort
ski
campground
wedding

Important Vermont statistics:

Geographic Area: Vermont
Population: 608,827
Sex: Male (49.0%)
Female (51.0%)
Median Age: 37.7
Race: White (96.8%), Black or African American (0.5%), American Indian and Alaska Native (0.4%), Asian (0.9%), Other (0.2%)
Languages Spoken: English (94.1%), Spanish (1.0%), Other Indo-European languages (4.2%), Asian and Pacific Island languages (0.5%)

Largest Cities:

Burlington
Essex
Colchester
Rutland
South Burlington

Largest Counties:

Chittenden County
Rutland County
Washington County

Vermont Income Levels:

Median Income (individual): $40,856
Median Income (family): $48,625

Top Occupations:

Management, professional, and related occupations (36.3%)
Sales and office occupations (24.5%)
Service occupations (14.6%)
Production, transportation, and material moving occupations (14.0%)

Top Industries:

Educational, health and social services (24.1%)
Manufacturing (15.1%)
Retail trade (12.0%)
Arts, entertainment, recreation, accommodation and food services (8.6%)

Advertising in Vermont

In Vermont, high-quality items produced with vision are at a premium. From teddy bears to ice cream, Vermont’s consumers go out of their way to support local business. Burlington and other cities sport restaurants with original, upscale menus that reflect both modern culinary sensibilities as well as the Northeast’s purely local food culture. The carefully planned décor of these small, delicious eateries is a perfect example of the attention to detail Vermont consumers love.

Smart business owners take the steps necessary not to miss out on the chance to become successful pursuing their dreams in Vermont’s business environment of unmatched hospitality. Whether you plan to take advantage of the many small business opportunities particular to Vermont or breaking ground within an established industry, one things is clear: without good advertising, your business can’t survive. To really draw Vermont’s tourist trade to your business, it will take more than roadside signs and word of mouth.

These days, a smart way to advertise is through search-based online ads. If you use this new and exciting advertising method, tourists from Ohio to South Carolina will see ads for your new restaurant every time they use the Internet to search for “Vermont restaurants,” which means you spend money getting your ads only to people who actually want to visit Vermont. So if you want to see “mountains of green” in your business’ future, be sure to remember Vermont and search-based online advertising.

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