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AdWords Keyword Research Genie - TOC
This book is currently not being offered as it’s being rewritten due to upgrades Google has made to the keyword tool.
If you’d like to know when it’s updated, please subscribe to our blog where we will post when it has been re-released.
Thank you,
brad
This 80 page eBook details the new Keyword Research tool launched by Google AdWords.
The eBook walks users through several important steps of PPC Marketing:
- Overview of PPC Marketing
- Overview of Google AdWords
- Keyword Research Information
- Google AdWords Keyword Matching Information
- Negative Keywords
- New Google AdWords Keyword Tool
- Advanced Tool Uses
- Marketing Glossary
If you use AdWords or are involved in keyword research, this book will help guide you into a full understanding of using the advanced keyword research features of this tool.
Table of Contents
1. Pay Per Click Overview - 4 -
1.1. What is PPC Marketing? - 4 -
1.2. How Pay Per Click Works . - 5 -
1.3. Advantages of PPC Marketing. - 5 -
1.3.1. Increased Visibility - 5 -
1.3.2. Increased Branding - 6 -
1.3.3. Increased Visitor Confidence. - 6 -
1.3.4. New Website Visibility - 6 -
1.3.5. Lifetime Visitors - 6 -
1.4. Internet Visibility through PPC . - 7 -
1.5. PPC FAQ . - 9 -
1.5.1. Can I get search engine traffic without paying per click? - 9 -
1.5.2. Why should I pay for traffic? . - 9 -
1.5.3. Can a business really make money paying for traffic? - 10 -
1.5.4. How does pay per click advertising help me brand my product? - 11 -
2. Google AdWords Overview. - 13 -
2.1. What is Google AdWords? - 13 -
2.2. Why is AdWords Important to me? . - 13 -
2.3. How do I start an AdWords Account? . - 14 -
2.4. Where can I find AdWords Help? - 14 -
3. Keyword Research. - 16 -
3.1. What are Keywords? - 16 -
3.2. Finding Good Keywords - 17 -
4. Keyword Matching Options. - 26 -
4.1. Exact Match . - 26 -
4.2. Phrase Match - 26 -
4.3. Broad Match. - 26 -
4.4. Negative Match - 27 -
5. Keyword Research. - 28 -
5.1. Finding Negative Keywords - 28 -
6. Using the New AdWords Tool - 31 -
6.1. Finding the Tool. - 31 -
6.2. Working with Many Views - 32 -
6.3. Finding Keywords - 33 -
6.4. Mining the Tool for Keywords - 33 -
6.5. Spidering Your Webpage. - 39 -
AdWords Keyword Research Genie
6.6. Spidering Your Website. - 43 -
6.7. A Note About the Two Main Views - 46 -
6.7.1. Keyword Variations . - 46 -
6.7.2. Site-Related Keywords - 47 -
6.8. Save Your Work. - 47 -
6.9. Importing Your work . - 50 -
7. Advanced Uses of the Keyword Tool - 52 -
7.1. Keywords Only - 52 -
7.2. Keyword Popularity. - 54 -
7.2.1. Sorting by Advertiser Competition - 56 -
7.2.2. Sorting by Search Volume . - 58 -
7.3. Cost and ad position estimates . - 63 -
7.3.1. Sorting by Estimated Avg. CPC - 66 -
7.3.2. Estimated Ad Position - 67 -
7.4. Estimating Traffic - 70 -
7.5. Overview of all the Keyword Tool Views. - 72 -
7.6. Conclusion . - 73 -
8. Appendix - 75 -
8.1. Marketing Glossary - 75 -
This book is currently not being offered as it’s being rewritten due to upgrades Google has made to the keyword tool.
If you’d like to know when it’s updated, please subscribe to our blog where we will post when it has been re-released.
Thank you,
brad
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
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Brad Geddes
Leslie Clark
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