AdWords™ Seminars for Success
bg Theory has been selected by Google™ to conduct intensive seminars aimed at educating advertisers in the successful management and creation of Google AdWords campaigns.
- AdWords Seminars for Success are Officially Sponsored by Google™
- Full Day, In Person Events, with AdWords Seminar Leader Brad Geddes
- Up to $100 in AdWords Credits** & other Google Goodies
- 10% Discount if you Register for both Days!
- Take Home the Presentation in both a Printed Book and Digital Format
- Bonus Presentations Each Day!
Space is limited, and events often sell out, so reserve your seat today!
AdWords Seminar Testimonial
First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has “paralysis by analysis” written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an ‘amateur’ like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.
–
Neal Freeman
Catalog/Assistant eCommerce Manager
Dallas Cowboys Merchandising
AdWords Seminar Agendas
Curriculum Day 1
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
| Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources
Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
To learn more about the seminars from Google, please visit the Official Google Seminar for Success page.
Frequently Asked Questions
Is the Advanced session right for me?
The Advanced session is designed for individuals who already understand the basic fundamentals of advertising on AdWords. If you are a seasoned AdWords veteran, this session will show you how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain.
Who is conducting the sessions?
Brad Geddes, founder of bg Theory, will be the Seminar Leader for these scheduled sessions. Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program, and selected by Google to conduct these sessions. AdWords Seminars are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with or employed by Google.
When will I receive my AdWords credit?**
If you register at least 7 days prior to the seminar event you are eligible for up to $100 in AdWords credits ($50 for each day you register). You will receive an email from bg Theory within two weeks of attending the seminar that contains your promotional code and instructions on how to apply the credit to your AdWords account. If you do not receive your promotional credit within 30 days following the seminar, please contact us.
How much does it cost?
Register for each full day for $299 or register for both days for a $50 discount. Plus, if you register at least seven days prior to the seminar, you will receive up to $100 in AdWords credits!**
How do I register?
Registering is easy; simply click the registration link and fill out one easy form and you’re done! If you experience any problems registering, please contact us.
I am interested in attending a session in Canada — do you accept payment in Canadian dollars?
All seminar fees are quoted in US dollars. While our payment processor will accept Canadian credit cards, you will be charged the seminar fee in US dollars.
When is the registration deadline?
The registration deadline is the day before the event. However, space is limited and sessions may quickly become filled. So, we do urge you to register as early as possible.
Can I register for only the morning or only the afternoon session?
No, registration is for the full day.
Will lunch or refreshments be served?
Lunch will not be served, although there will be a one hour break during the morning and afternoon sessions. Breakfast items and refreshments will be served.
Do I need to bring a laptop? Will there be internet access?
You do not need to bring a laptop, handouts of the presentation will be provided to you. There may be internet access available in the meeting room in some locations. Please refer to the Event Details for more information.
Is parking paid for?
No, attendees are responsible for their own parking costs. Most locations have both self and valet parking options, but fees vary by location. Please see your order confirmation email after registering for details.
Is there a group code or discount for guest rooms at the hotel?
Most of our attendees are local so we have very few guests stay overnight in the hotel. Because of this we do not qualify for a conference or group rate.
What is the dress code?
Whatever you will be comfortable in for up to eight hours. Many attendees dress casual or business casual. We recommend dressing in layers though as the room tempature fluctuates depending on season, location, and headcount in a room.
What’s the cancellation policy?
Registration fees are non-refundable unless the seminar is canceled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is canceled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.
I registered online, but never received my receipt email.
Confirmation emails will come from orders@eventbrite.com within 24 hours of your registration. Please ensure that email address is added to your “safe sender” list; and check your “bulk” or “junk” folders of your email account. If you need to have your confirmation email resent, please contact us.
I still have questions, who should I contact?
You can contact us or call (703) 349-1045 for more information.
*Seminars for Success are designed for individual AdWords advertisers and Analytics users managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events. Seminars for Success are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with, endorsed by, or employed by Google. All Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program, and/or Google Analytics Authorized Consultants.
**Promotional credit must be applied to an AdWords account within 30 days of attending a Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser’s registered Seminar session. Void where restricted or prohibited by law.
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Washington DC AdWords Seminars March 9th & 10th
Phoenix AdWords Seminars April 14th & 15th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
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Brad Geddes
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