21 Reasons to Contact Your Search Engine Rep

Posted: August 24, 2009

A couple common questions are:

Here’s a few (this list could be much longer) of the top reasons to use a search engine rep:

Give you a phone number so you can easily talk to a person at Google (adCenter & YSM are better at this than Google)
Help with troubleshooting day-to-day items that always seem to come out of nowhere
Share industry data with you
Explanations and assistance with new features
Getting trademarked keywords approved
Helping to remove infringing trademark ads
Handle billing issues
Assist with various invoicing options
Receive invites to beta programs
Expediting Ad approvals
Reclassifying your site as non-adult
Help in uploading large accounts
Account optimization
Ideas on improving quality score
Introductions to other product teams
Handle click fraud disputes
Advocate for your company with the quality control team
Advocate for your company in other special opportunities
Invites to special search engine events
Add you to various mailing lists. For instance, Google has a lot of excellent newsletters that you have to be put on to receive; there is no open subscribe section – its really annoying).
Invites to Google Zeitgeist (the hardest invite to come by – good luck), Microsoft Search Summit, and other exclusive events

Related Information:

« Resources to become a Google Bid Simulator Expert

Written by Brad Geddes aka eWhisper · Filed Under Blog, PPC Info

One Response to “21 Reasons to Contact Your Search Engine Rep”

@joannalord on August 24th, 2009 11:30 am

Hey Brad– great list here. I think its really important for PPC-ers to realize that reaching out to your rep should be a common and streamlined process through-out campaign creation and management. Combining 10 & 13, I find myself using them most when working on seasonal or promotional initiatives. I can both get their input on optimization tips as well as expedite approval so I get those tests up & running.
Thanks for posting!

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