21 Reasons to Contact Your Search Engine Rep

A couple common questions are:

  • Do I need a search engine rep?
  • What can the rep actually do for me?

Here’s a few (this list could be much longer) of the top reasons to use a search engine rep:


  1. Give you a phone number so you can easily talk to a person at Google (adCenter & YSM are better at this than Google)
  2. Help with troubleshooting day-to-day items that always seem to come out of nowhere
  3. Share industry data with you
  4. Explanations and assistance with new features
  5. Getting trademarked keywords approved
  6. Helping to remove infringing trademark ads
  7. Handle billing issues
  8. Assist with various invoicing options
  9. Receive invites to beta programs
  10. Expediting Ad approvals
  11. Reclassifying your site as non-adult
  12. Help in uploading large accounts
  13. Account optimization
  14. Ideas on improving quality score
  15. Introductions to other product teams
  16. Handle click fraud disputes
  17. Advocate for your company with the quality control team
  18. Advocate for your company in other special opportunities
  19. Invites to special search engine events
  20. Add you to various mailing lists.  For instance, Google has a lot of excellent newsletters that you have to be put on to receive; there is no open subscribe section – its really annoying).
  21. Invites to Google Zeitgeist (the hardest invite to come by – good luck), Microsoft Search Summit, and other exclusive events




Related Information:

Comments

One Response to “21 Reasons to Contact Your Search Engine Rep”

  1. @joannalord on August 24th, 2009 11:30 am

    Hey Brad– great list here. I think its really important for PPC-ers to realize that reaching out to your rep should be a common and streamlined process through-out campaign creation and management. Combining 10 & 13, I find myself using them most when working on seasonal or promotional initiatives. I can both get their input on optimization tips as well as expedite approval so I get those tests up & running.
    Thanks for posting!

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