A Week of AdWords Quality Score Posts

Posted: April 2, 2007

In preperation for Search Engine Stratedgies New York, I’m writing an entire series on AdWords quality score as that’s one of the most common questions I receive at the conferences.

I’m not speaking on the quality score panel, so someone else will get to clarify all the information I’m writing about

I will be speaking on two panels at SES:

Compare & Contrast: Ad Program Strategies (mostly covering location targeting options) at the very first session Tuesday morni ng.
Ad Copy & Landing Page Clinic, which is always a fun time. It’s the second to last session on Friday.

Since I’m speaking at the first, and almost last session, I’ll be in NYC all week long.

Also, I’ll be speaking at SMX. I’m looking for a topic that ‘will ‘wow’ advanced PPC marketers’. Sounds like a tall order - ideas?

Back to the origional intent of the post, it’s AdWords quality score week, and there are a series of posts which will be showing up throughout the week:

Tuesday: Google AdWords Quality Score Factors Demystified
Wednesday: What determines the â€˜Keyword Quality Scoreâ€™ for AdWords?
Thursday: What determines the â€˜Ad Group Quality Scoreâ€™ for AdWords?
Friday: What determines the â€˜Account Quality Scoreâ€™ for AdWords?
Monday the 16th: What determines the Minimum Bid for AdWords?
Tuesday the 17th: Examining Quality Score and Minimum Bid Ranges
Wednesday the 18th: Still determining the agenda

If you have suggestions for finishing off the series, please let me know. I’m open to looking at case studies, talking about where to start with minimum bid reporting, or walking back to one of my favorite subjects: split testing and profit by click.

Then the next idea, what should it be? I’m thinking a week of Microsoft adLabs. That or finally updating my blogroll here with all the blogs I’m reading these days. Many great ones aren’t listed.

Related Information:

« Some good links to see inside beta AdWords programs

Google AdWords Quality Score Factors Demystified »

Written by Brad Geddes aka eWhisper · Filed Under Blog

Comments

3 Responses to “A Week of AdWords Quality Score Posts”

amitthakur on April 3rd, 2007 5:18 am

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AdWords Quality Score Ranges » bgtheory.com on April 10th, 2007 5:18 am

[...] received a lot of feedback for extending Quality Score Week into a s second week. So here goes, let’s examine the quality score and minimum bid [...]
Microsoft adCenter and Superpages to use Quality Score » bgtheory.com on April 11th, 2007 8:42 am

[...] difficult to say yet if these will be as complex as Google’s quality [...]