Ad Copy that Increases Conversion or Click Through Rate
Posted: April 17, 2007
Words that increase CTR:
Action words
- Find
- Search
Solving words
- Cure
- Help
Words that increase conversion rate:
Call to action
- Learn more
- Subscribe today
Words that do both:
Credibility words:
- Guaranteed
- Authorized reseller
What do you want from your 95 character ads?
Related Information:
- PPC Titles: Visitors over Branding - Higher Click Through Rate
- What is the minimum click through rate?
- AdWords Shows Conversion Numbers in AdGroup View
- Q&A: What is a good Click Through Rate?
- Overture’s Click Index
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Brad Geddes
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