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Advertising as Information

This is a great quote:

Once advertising becomes pertinent enough and unobtrusive enough it becomes information. I want to buy stuff, I need to buy stuff, I want useful information about stuff - I just don’t like being shouted at.

Source

In the past few weeks, I’ve heard more and more discussion about advertising as a form of content, and that if advertising is part of a useful experience, then it’s not really advertising, it’s user engagement and information dissemination.

---

Related Information:

• Q&A - Why & how do I separate content vs search information in AdWords Reporting?
• Microsoft adCenter advertising on TV
• Nevada Advertising Information
• Hitbox’s Conversion Information Only Tells Half The Story
• How to Optimize a Contextual Advertising Campaign

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Google AdWords
Seminars for Success

Learn about Google AdWords from experts hand selected by Google.

These seminars will educate advertisers on the creation and management of successful AdWords campaigns.

Upcoming Seminars:

Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th

Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
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Brad Geddes

Brad Geddes aka eWhisper

Leslie Clark

Leslie Clark

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