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AdWords Bidding Methodologies Compatibility Chart

Posted: May 8, 2007

Updated 9/6/2008:

I’ve created a new AdWords Bidding Chart to reflect the changes to Google’s system over the past few months. The old chart still exists below for reference purposes. Enjoy.

Compatibility	Set Max CPCs (default)	Preferred Cost Bidding	Conversion Optimizer	Budget Optimizer
Best for: Max traffic Controlling costs Using all advanced features Conversions	Using All features	Controlling costs	Maximizing Conversions	Maximizing Traffic
Ad Scheduling: Basic Advanced	Yes Yes	Yes No	No No	No No
Position preference	Yes	No	No	No
Location Targeting	Yes	Yes	No	Yes
Content CPCs	Yes	Yes	No	No
Language targeting	Yes	Yes	No	Yes
Networks Google.com Search Content Placements	Yes Yes Yes Yes	Yes Yes Yes Yes	Yes Yes Yes Yes	Yes Yes Yes Yes
Ad Serving Optimize Rotate	Yes Yes	Yes Yes	No No	Yes Yes
Budget	Daily	Daily	Daily	Monthly

Originally Created 5/8/2007:

Google offers four different bidding methodologies. I detailed the advantages and disadvantages in today’s Search Engine Land Paid Search column.

Here’s a quick compatibility chart to see the functionality of each bidding methodology.

Compatibility	Set Max CPCs (default)	Preferred Cost Bidding	Pay Per Action	Budget Optimizer
Best for: max traffic controlling costs using all advanced features Conversions	all features	controlling costs	Pay only when receive conversion	max traffic
Ad Scheduling: Basic Advanced	yes yes	yes no	no no	no no
Position preference	yes	no	no	no
Location Targeting	yes	yes	no	yes
Content CPCs	yes	yes	no	no
Language targeting	yes	yes	no	yes
Networks Google.com Search Content	yes yes yes	yes yes yes	no no yes	yes yes yes
Ad Serving Optimize Rotate	yes yes	yes yes	no no	yes yes
Budget	daily	daily	daily	monthly

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Related Information:

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links for 2007-05-10 »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords

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5 Responses to “AdWords Bidding Methodologies Compatibility Chart”

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