AdWords Editor Update – Now Showing Quality Score & First Page Bids

Posted: December 17, 2008

The AdWords Editor was recently updated; and now shows this information:

Quality Score
First Page Bids
Keyword opportunities now shows data by location
The volume column in the keyword opportunities tab now shows last month’s data
Full release notes

It’s now easy to sort by quality score within the editor to see where you should stop making bid changes and do some quality score optimization work.

I also like the fact you can see a 1-10 number for advertiser competition within the search-based keywords research tool in the editor.

Caution before updating

At present, the only way to see minimum bid information is the an older version of the editor. The reason that’s useful is that the higher the minimum bid (especially over $1) the more likely the landing page was at fault. You might want to export your account into an excel file so that you can see cases where you might want to update your landing page over work on ad copy to keyword to landing page relevancy work.

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Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords

Comments

One Response to “AdWords Editor Update – Now Showing Quality Score & First Page Bids”

isellstuff on December 17th, 2008 12:56 pm

Thanks for posting this. I have been waiting and waiting for first page bids to make it into the editor. Sure could have used this last week, but better late than never.

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