AdWords Makes it Easier to Control New Campaigns


Posted: March 12, 2006

There is a new setting in AdWords to help quickly build a new campaign and control the settings through the setup process.

When creating a new campaign, look for:

Optional: Build your new campaign with settings from an existing campaign. Try the advanced one-page setup screen for faster, easier campaign creation. [?]

When you select a campaign from the drop down box, it will duplicate these fields from your existing campaign:

  • Targeting
    • Target Language
    • Target Location
  • Ad Creation
    • One ad copy
  • Pricing
    • Daily budget
    • Default Bid
    • Content Bid
  • Other Settings
    • Network Settings
      • Google Search
      • Search Network
      • Content Network
      • Content Bids

There isn’t the option yet to choose specific keywords, which ad copy is pulled from the AdGroups, etc. However, in creating new campaigns, this is a nice new option.

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