AdWords Quality Score now uses Geographic Signals

Posted: October 2, 2008

Google has updated their information on Quality Score to now include geographic information. This has long been a part of the ‘other relevancy factors’; so it shouldn’t be that big of a surprise.

At present, it’s only used in calculating the quality score for search.

Essentially, Google is looking to see how your account performs in different geographies. At present, this factor is listed to be used at the account level. Hopefully, it will eventually be moved to the campaign level, which is where you can actually specify different geographies.

This should help small businesses who are targeting very locally.

It should also help those who are tightly focusing their keywords and ad copy around specific geographies. You should use one campaign per country at a minimum (another post coming on that soon).

I’ve updated the Quality Score Factors Chart to also include the new geographic information.

Related Information:

« The Best Ultra Portable Laptops for Travelers

Slight change to the ‘Offical Quality Score’ - CTR on Partner Search Sites Matter in Certain Instances »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords

Comments

4 Responses to “AdWords Quality Score now uses Geographic Signals”

Google voegt geografische info toe aan Quality Score | Tribal Internet Marketing - Weblog on October 3rd, 2008 9:12 am

[...] Geddes meldt op zijn weblog dat Google voortaan ook geografische meeneemt bij het bepalen van de kwaliteitsscore van een [...]
Geobased Quality Score In Google | The Inside Angle on October 3rd, 2008 10:47 am

[...] = ‘http://www.theinsideangle.com/2008/10/03/geobased-quality-score-in-google/’;Brad Geddes is reporting that Google has now officially added a line under Quality Score Formulas on their QS page help [...]
richard on October 4th, 2008 1:02 am

i have 1 account i am in the process of splitting into 37 campaigns

18 differant cities + a 15 mile radius (address in ads)
google search only
text ads only
+
18 differant cities
google search + search partners (so local buisiness ads show properly)
local ads only
position preferances position 1 (applies on google)

strange thing is ive been planning this for more then a week
started oct 1
quess my qs is going up

thanks for the heads up
richard on October 4th, 2008 10:28 pm

my last comment had a tiny mistake

position preferances position 1 (applies on google MAPS)
i bid low enough for my local ads not to show on google.com
but high enough to show on google maps

position 2 on google maps is below the fold (unfortunately)
and in my experirence similar in value to being on the second page of google.com

to go through all this trouble without writing targeted ads to each city (in my case) would be a waist

at the end of this process i will combine and or eliminate some of the less significant cities (probably ending with about 10-15 campaigns)