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AdWords Quality Score Presentation - Pubcon 2006 - Brad Geddes

Posted: November 20, 2006

Pubcon Vegas 2006 was a great success. Thank you to everyone who attended, and for all the great comments I’ve heard about both speaking and moderating.

Below is the AdWords Quality Score Presentation. The basic premise is that there is not a single magical quality score formula that is used throughout your entire AdWords account. It is really different formulas (or parts of the formula) depending on what is being calculated (i.e. Landing page quality score is used for ‘Minimum Bids’ but is not used for ‘Ad Rank for Search Quality Score’).

I plan on writing a series of articles to go though the different types of quality score and how they are created.

Enjoy.

<br /> If you can see this, your browser doesn’t understand IFRAME.<br /> Please visit the<br /> <a href="http://www.bgtheory.com/presentations/AdWordsQualityScore-bgtheory-Pubcon2006_files/frame.htm" >presentation</a> directly.

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Related Information:

« AdWords Seminars added in Los Angeles and San Francisco

Mobile Users Are Ready - The Web Isn’t »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Conferences

Comments

7 Responses to “AdWords Quality Score Presentation - Pubcon 2006 - Brad Geddes”

PPC Ad and Landing Page Optimization Session at PubCon 2007--BizMord Search and Marketing Blog on November 21st, 2006 8:56 am

[...] Here is his blog he referred people to download his presentation. [...]
» PubCon Las Vegas Recap | seoFM - der erste deutsche PodCast fÃ¼r SEOs und Online-Marketer on November 21st, 2006 3:38 pm

[...] Und für alle, die PPC machen, hier wie versprochen der Link zu Brad´s Präsentation über den Google Adwords Quality Score - sehr lesenswert! [...]
yankee on November 21st, 2006 11:12 pm

Thanks for the presentation
Friday Night Link-o-rama » Small Business SEM on December 9th, 2006 3:03 am

[...] Is Google’s “Quality Score” a concern these days? You might want to check out the AdWords Quality Score presentation from Brad Geddes, as delivered last month at the PubCon conference. [...]
Favorite SEO/SEM Posts of 2006 - Stuntdubl - SEO Consultant on December 31st, 2006 1:16 pm

[...] Quality score presentation by Brad [...]
How to find your AdWords Quality Score » bgtheory.com on February 15th, 2007 4:24 pm

[...] learn more about how quality score is calculated, please refer to my quality score presentation. Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]
Low Quality Keywords CAN Lower Other Keyword’s Quality Scores » bgtheory.com on February 17th, 2007 9:56 am

[...] Quality score presentation (everything is correct except for ‘account quality score’ - this will be updated soon) [...]