Recent Posts

AdWords Quality Score Scale

Posted: July 29, 2006

I’ve seen a lot of posts and papers about the new Google AdWords quality score. Most are using a score of 1-10 or 1-100. As an FYI, the quality score is a ranking of 1-5 for their numerical purposes (as told to me by someone really in the know from Google).

So, while trying to reverse engineer the quality score, the numerical range is 1-5. Try updating your formulas with this range and you might see some improvements in the reverse engineering.

I’m working on a quick case study of a site that went from min CPCs of $0.08 to $10.00. After many changes, it returned to normal.

Hopefully, this will be finished soon to share some basic information.

[added]Google case study now available[/added]

Share and Enjoy:

Related Information:

« Google Adds Click Fraud Reporting to AdWords

Google AdWords Case Study - Improving Landing Page Quality »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords

Comments

One Response to “AdWords Quality Score Scale”

AdWords Quality Score Scale » Wagalulu - Technorati’s Top Tags » » AdWords Quality Score Scale on July 29th, 2006 10:29 am

[...] Original post by bgtheory.com Blog Content Cloud & accessories apple back blog business cell design digital first free good google home ipod july life link little love macbook market merchant microsoft mighty mouse myspace news night online part permanent phone photo photos pics pictures post price review sale school site software time video wireless work world zune Search [...]