Are you marketing or advertising? Yes, there is a difference.
Posted: April 10, 2007
It’s quite easy to look at all of the features for ad delivery on a PPC engine and begin to examine all the ways you can deliver ads.
However, delivering ads is advertising. It’s making sure people see your message.
Marketing is about the message.
It doesn’t do a lot of good if people see your message but don’t connect with it.
My latest Search Engine Land article goes through three way to connect with consumers by taking PPC advertising features and using them to deliver tight marketing messages through those features.
Hope you enjoy the article.
Related Information:
- Embrace the difference between search engine’s, marketer’s, and searcher’s goals to increase your marketing effectiveness....
- How to Optimize a Contextual Advertising Campaign...
- Joining Search Engine Land as a Paid Search Columnist...
- Microsoft adCenter advertising on TV...
- PPC Marketing in a Down Economy...
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